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singh dadwal sumesh (curatore); jahankhani hamid (curatore); hassan azizul (curatore) - integrated business models in the digital age

Integrated Business Models in the Digital Age Principles and Practices of Technology Empowered Strategies

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Genere:Libro
Lingua: Inglese
Pubblicazione: 06/2022
Edizione: 1st ed. 2022





Trama

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.

In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure. 

Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models. 





Sommario






Autore

Sumesh Dadwal is a Senior Lecturer at Northumbria University with 21 years of experience in teaching, academic research, eLearning, and educational quality management. He has previously worked as a Project engineer in Construction projects and Quality annalist in the Supply chain. He specializes in International Strategic Marketing, Innovation & technology in marketing, digital marketing, consumer behaviour, entrepreneurship, business in Emerging markets. 

Hamid Jahankhani is a Professor and Programme Leader at Northumbria University. Hamid’s principal research area for several years has been in the field of cybersecurity, information security and digital forensics. He is the Editor-inChief of the International Journal of Electronic Security and Digital Forensics, International Journal of Electronic Democracy and general chair of the annual International Conference on Global Security, Safety and Sustainability (ICGS3). 

Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society and holds a Ph.D. from Cardiff Metropolitan University, UK. His main areas of research are technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management/marketing alternatives for cultural heritage industries. 












Altre Informazioni

ISBN:

9783030978761

Condizione: Nuovo
Dimensioni: 210 x 148 mm Ø 883 gr
Formato: Copertina rigida
Illustration Notes:XL, 544 p. 84 illus., 62 illus. in color.
Pagine Arabe: 544
Pagine Romane: xl


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