Communication of Smart Media

This book provides the readers with an interdisciplinary perspective on communication in the diffuse boundaries that also demonstrates the diversity and inclusion for presenting wide range and rapid changes in contents, and the authors use “smart” as the guiding principle while indicate “communication” has been defined as a core feature. Appropriately, the book is divided into eight major sections. As always, the inevitable result of upgrading and constant iterations of developing new communication technology, the media communication has turned out to be one of the most important means in the smart era. The book sheds new light on virtual reality (VR), a pioneering technology in smart media communication, as an entry point to explore why the core social networks of smart news and smart media communication could occupy the central position in smart media communication while to discuss issues such as platform society built using smart media communication, and further elaborate on the integration of 5G technology, media and social transformation. 

This book not merely covers disciplines such as journalism and communication, but also on the universal application of smart media communication, and furthermore, it provides practical guidance and reviews cutting-edge ideas. It serves as a good future reference to help scholars, graduate students as well as relevant professionals for thinking outside the box that in order to continually expand reader’s knowledge and professional capabilities, especially aware of the impact of observation and judgment, value analysis and lifelong learning. 

Chapter 1 Media’s Role in the AI Era? 

1.1 History of human communication 

1.1.1 Changes in media over the years 

1.1.2 Origin of technology 

1.2 What is Smart Media? 

1.2.1 Understanding AI 

1.2.2 Communication becomes intelligent 

1.3 Enter the era of Smart Media communication 

Chapter 2 Differences in Smart Media Communication

2.1 New features of Smart Media communication.

2.1.1 All-embracing media, all-inclusive connection 

2.1.2 Human-machine interaction, human-machine integration 

2.1.3 Public as the participant and public as the media 

2.2.1 Time disorder and fragmentation 

2.2.2 Space mobility and contextualization 

2.3 Smart Media communication myths 

2.3.1 Smart Vs Human 

2.3.2 Reason Vs Emotion 

2.3.3 Virtual Vs Real 

2.3.4 Technology Evolution Vs Morality 

2.4 New prospects of Smart Media communication 

Chapter 3 VR—Pioneering Smart Media Communication 

3.1 Definition, features, and history of VR 

3.1.1 Definition 

3.1.2 History

3.1.3 Features 

3.2 Practical application and characteristics of immersive communication 

3.2.1 VR + Smart Life 

3.2.2 VR + Fashion 

3.3.3 VR + Future Images 

Chapter 4 SmartStories—The Backbone of Smart Media Communication

4.1 Intelligent Trends in the News Industry 

4.2 Changes in news brought by smart technology 

4.2.1 Smart News aggregation 

4.2.2 Smart News production 

4.2.3 Smart News distribution 

4.2.4 Smart News consumption 

4.3 Reflection and prospects of Smart News 

Chapter 5 Social Network—The Core of Smart Media Communication

5.1 Enter the era of social intelligence 

5.1.1 From public society to private society 

5.1.2 From six degrees of separation to smart society

5.1.3 From interpersonal interaction to human-machine interaction 

5.2 Ubiquitous smart communities 

5.2.1 Voice as a smart gateway 

5.2.2 Ubiquitous smart connection 

5.2.3 Beware of social bots 

5.3 New social network ecosystem in the smart era 

Chapter 6 Platform Society—The Trend of Smart Media Communication

6.1 New smart mechanism of platform society 

6.1.1 Digitalization  

6.1.2 Commercialization 

6.1.3 Selection 

6.2 Smart platform ecosystem applications 

6.2.1 Smart city and city image communication 

6.2.2 Smart healthcare and health communication 

6.2.3 Smart education and education communication 

6.3 The advent of smart society 

Chapter 7 The Push by 5G 

7.1 Disruptive communication in the 5G era 

7.1.1 From full space and time to full media 

7.1.2 From full reality to holographic media 

7.1.3 From full connection to all personnel media 

7.1.4 From full-featured communication to full-effect media 

7.2 Financial media development in the context of 5G intelligence 

7.2.1 Refactoring the information system 

7.2.2 Reconstructing the user platform 

7.2.3 Reshaping the media industry 

Chapter 8 Reflection and Future of Smart Media Communication 

8.1 The direction of Smart Media 

8.2 The future of Smart Media era

Professor Peng Duan is the Vice-President of the Communication University of China, the Executive Associate Director of the Key State Lab of Media Convergence and Communication (Communication University of China), and the Managing Editor of the SAGE journal Global Media and China. He is one of China’s leading scholars, with broad experience in journalism and communication studies, particularly in the fields of radio and television news, communication theories and audience analysis. 

Lei Zhang is Researcher and Ph.D. Supervisor in the National Centre for Communication Innovation Studies, Communication University of China. He has published more than 60 papers in journals such as Media Culture and Society, Global Media and Communication, Modern Communication while also serving as Deputy Director of the Editorial Board of Global Communication, along with Assistant Chief Editor of Global Media and China. Particularly in the early days, he has gained richness of the experience for being a visiting Scholar at the University of Pennsylvania, City University of Hong Kong and University of London.

Up to present, Dr. Zhang has supervised over 3 provincial- and ministerial-level projects funded by the China’s Ministry of Education, Radio and Television Administration and National Language Commission. Apart from that, he has also contributed to several key projects to be granted by the National Social Science Fund and Ministry of Education.

Kai Song is Associate Researcher and Master Supervisor at the Institute of Mobile Internet and Social Media, Communication University of China (CUC) where he has a dual responsibility of being Deputy Secretary of the party committee at the School of Computer Science and Cyberspace. He is the author of at least 20 published journal articles and research reports as well as 2 academic monographs. In addition, he has successively initiated and taken the lead of apparently higher than 30 research and technical consulting projects. He received M.Sc. in Information and Communicating Engineering from CUC in 2011.

In particular, Kai Song’s research exposure includes social media, big data application, AI, public opinion monitoring visualization, mobile Internet technology and information science. As a thought leader in a certain field, he has served as invited expert in several different media and research groups, such as Phoenix Television, Shenhua Group and the State-owned Assets Supervision and Administration Commission of the State Council (SASAC).

Xiao Han is currently a Research Assistant at the Mobile Internet & Social Media Centre at the Communication University of China. She is also a Commissioning Editor of the SAGE journal Global Media and China. Her representative works have published in Feminist Media Studies and the Springer Handbook of Communication for Development and Social Change after obtaining Ph.D. in Mass Communication and Journalism from the University of Westminster in June 2016.