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puaschunder julia - behavioral economics and finance leadership

Behavioral Economics and Finance Leadership Nudging and Winking to Make Better Choices




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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Springer

Pubblicazione: 10/2021
Edizione: 1st ed. 2020





Trama

This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. 

It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.






Sommario






Autore

Julia Margarete Puaschunder is a behavioral economist working at the Inter-University Consortium of New York at Columbia University, Princeton University and The Department of Economics at The New School for Social Research (USA), as well as the Schwartz Center for Economic Policy Analysis. Prior to that she was a faculty associate at Harvard University. 













Altre Informazioni

ISBN:

9783030543327

Condizione: Nuovo
Dimensioni: 235 x 155 mm Ø 308 gr
Formato: Brossura
Illustration Notes:XI, 183 p. 18 illus., 17 illus. in color.
Pagine Arabe: 183
Pagine Romane: xi


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