Badass – Making Users Awesome - Sierra Kathy; Bates Bert | Libro O'reilly 03/2015 - HOEPLI.it


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sierra kathy; bates bert - badass – making users awesome

Badass – Making Users Awesome Making Users Awesome

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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

O'Reilly

Pubblicazione: 03/2015





Trama

Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.

This is not a game of chance. It is a game of skill and strategy.

And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?

The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.

Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.

Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.







Altre Informazioni

ISBN:

9781491919019

Condizione: Nuovo
Dimensioni: 232 x 16.16 x 166 mm Ø 444 gr
Formato: Brossura
Illustration Notes:colour illustrations
Pagine Arabe: 304






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