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hamilton leslie; webster philip - the international business environment

The International Business Environment

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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 12/2018
Edizione: 4° edizione





Note Editore

In this versatile and engaging textbook the authors integrate diverse, global examples with coverage of all key topics to produce the most practical and multi-perspective international business environment textbook. Case studies on Google, Oxfam, and Netflix, as well as coverage of the latest developments in globalization, Trump's presidency, and emerging markets showcase the realities of business today and ensure students have the grounding they need to effectively explore and analyse the issues facing organizations globally. Students are supported in their learning with chapter summaries, diagrams, and a comprehensive glossary, but also challenged by counterpoint boxes, learning tasks, and review questions in every chapter, encouraging critical thinking and research skills. Even with its comprehensive breadth of coverage, The International Business Environment remains concise and accessible through use of the PESTLE framework to steer its analysis. Now in its fourth edition, this book is the ideal companion to any international business environment course. This book is accompanied by a range of supporting online resources: For students: Multiple-choice questions A glossary Library of video links Web exercises Web links Additional economic resources For lecturers PowerPoint slides Answers to review questions Answers to case study questions Extended case studies Figures and tables from the book




Sommario

1 - Globalization
2 - The Global Economy
3 - Analysing Global Industries
4 - The Global Business Environment
5 - Corporate Social Responsibility
6 - Assessing Country Attractiveness
7 - The Social-Cultural Framework
8 - The Technological Framework
9 - The Political Environment
10 - The Legal Environment
11 - The Financial Framework
12 - The Ecological Environment










Altre Informazioni

ISBN:

9780198804291

Condizione: Nuovo
Dimensioni: 247 x 20.7 x 189 mm Ø 1021 gr
Formato: Brossura
Pagine Arabe: 488


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