The Guide to Entrepreneurship How to Create Wealth for Your Company and Stakeholders

Whether you work for an established company and want to trailblaze new products (intrapreneurship), or want to establish your own new venture (entrepreneurship), The Guide to Entrepreneurship: How to Create Wealth for Your Company and Stakeholders supplies invaluable guidance along with concrete action plans. In contrast to academic publications that merely emphasize accounting methods, this guide to intrapreneurship and entrepreneurship focuses squarely on the entrepreneur.Demystifying the process of starting a company from scratch, the book provides aspiring entrepreneurs with detailed guidance that is written in plain English. It explores what constitutes entrepreneurial timber and the leadership skills required to raise all the needed capital. If you are thinking of starting your own company or have already decided to take the plunge, this book will help you determine: If you have what it takes to become a successful entrepreneur The value of your idea before funding If you and your team possess the skills required to gain a market advantage How to raise capital effectively Explaining the critical importance of intellectual property to investors, the book covers the fundamentals of business valuations. It also explains how to write winning business proposals. While each chapter is designed to stand on its own, the book chapters are arranged in a manner that makes it easy for experienced entrepreneurs to jump from chapter to chapter as they please. Identifying the unique set of characteristics that are shared by successful entrepreneurs, this guide will be especially helpful to anyone looking to start new ventures that require a high degree of scientific knowledge.

Entrepreneurial TimberIntroductionEntrepreneurial AnatomyThe Entrepreneurial WorldEntrepreneurial FAQSuccess CharacteristicsFailure CharacteristicsRisk Is a Four-Letter WordChallenges of EntrepreneurshipThe Ten Commandments of EntrepreneurshipReferencesIntrapreneurship: Corporate EntrepreneurshipIntroductionDefinitions Kelly Johnson’s 14 Rules of Skunk WorksTheory of Intrapreneurship The 3M IllustrationCharacteristics of IntrapreneursExternal and Internal Business EnvironmentCulture Regarding InnovationCorporate Support for Internal Business CreationCritical Issues in IntrapreneurshipThe Spin Zone The Spin-Out The Spin-Off Reorganization The Equity Carve-OutIntrapreneurship in AcademiaThe Ten Commandments of IntrapreneurshipReferencesWomen and EntrepreneurshipIntroductionGlobal Impact of Women EntrepreneursPersonal Challenges Faced by Female EntrepreneursWomen and Success Defining Success Twenty-Five Leading Female CEOsHurdles to OvercomeRole of Angel Groups Angel Capital Market and Female EntrepreneursThe Green Alliance. A Female-Owned Business Profile of Sarah Brown, Owner, Director The Green Alliance Business Model Business Conceptualization Green Alliance Mission The "Green" Business EnterpriseAn Interview with Sarah Brown The Importance of Emotional Support Don’t Undersell Yourself Overcoming Perceptions, Gaining Respect, and Finding Success Putting It in PerspectiveReferencesThe Entrepreneurial EnvironmentIntroductionLeadership Qualities Leaders vs. Managers The Centrality of Leadership in a Start-Up Leadership Is SituationalEstablishing Your Founder Team Elements of Skilled Teams Establishing Your Board of Directors Selecting Your Board of AdvisorsAuthority, Power, and InfluenceThe Founder and Organizational Politics Power, Politics and Influence Organizational PersonaThe Dominant Coalition Dominant Coalition as Change Agent Theory of Change Force Field AnalysisLeaders Need Followers Current Views of Followership The Followership UniverseTime Management The Urgent-Important MatrixConflict ManagementEntrepreneurial RewardsEntrepreneurial TypesThe Ten Commandments of LeadershipReferencesNew Venture CreationIntroductionCorporate Life CycleGlobal Fortune 500 Annual TurnoverCorporate Life Cycles Greiner’s Model of Organizational Growth Churchill and Lewis Growth Model New Product Life CyclesA Small Company Is Not a Little Big Company Cash Is KingYour Innovative Organization Types of InnovationCreating Your Own Innovation CultureStrategic Planning for Start-UpsYour Value Chain AnalysisYour Value PropositionSWOT AnalysisThe Early AdoptersBridging the Valley of DeathReferencesFinancing Your DreamNaming Your Baby Bad Company Names Bad Product NamesIncorporating Your New Venture Characteristics of CorporationsSelecting the Optimal Legal StructureLegal Powers of Corporate ExecutivesCreating Value for Your StakeholdersEmployee BenefitsThe 3 Fs, Angels, and VCs Friends and Family Angel Investors Venture CapitalPrinciples of Raising CapitalPersuasive Business Presentations Rookie MistakesYour Elevator Pitch Must Haves Brief Descriptions Last Three Bits of AdviceEstimating Start-Up CostsValuing You and Your TeamValuing Your New Venture. (Calculating Pre-Revenue Valuation) Basic Calculations Valuation ExamplesReferencesOrganizational StructureIntroductionThe Founding TeamHiring Your Executive Team Teamwork Not Titles Team Discipline Focus on Outcomes, Not ActivitiesToo Many Chiefs, and Not Enough Productive IndiansAccountants and Lawyers Accountants LawyersManaging Managers How Is Managing Managers Different From Managing Projects? A Roadmap for Managing Managers EffectivelySelling Your Vision to Your TeamFail as Fast as You CanOvercoming Organizational Inertia and Defenses Organizational Inertia Organizational DefensesAn Old AphorismReferencesPower NegotiationsBusiness Negotiations 101 Negotiation Wheel Negotiation Strategies Distributive Negotiation Integrative NegotiationThe Entrepreneur as Chief Negotiator Start-Up Negotiator Fears The Neophobia Syndrome If You Expect More, You Get MoreKnowing Your Negotiation "Counterpart"Your First Negotiation Aligning InterestsPlanning Your Negotiation SuccessThe Negotiation Agenda Preparing the First Draft of Any Document Measuring Success Negotiation Strategies Negotiation Styles Negotiation TacticsLaws of Power Negotiation The Chicken or Egg Cycle The Negotiating Table How Is Your Meeting Progressing? Power Negotiator’s TIRManaging Negotiation ConflictSecrets of Power PresentationsSecrets of Closing the DealThe Ten Amendments of NegotiationsReferencesMarketing and SalesIntroductionSelling Your Innovation Needs, Wants, and DemandsAnalyzing Your Market The Promise of Unmet Needs/Wants Costs and Functions of MarketingPioneering Start-Ups Crossing the "Chasm" Your Pioneer StrategySetting the Right Price Establishing Your Pricing Tactics Tensions between Marketing and SalesThe Complex SaleMarket SegmentationPositioning: Your Place in the Sun Famous Positioning Statements Template for a Positioning StatementSales and Sales Promotions Your Sales Force Sales Force Compensation Sales Force Time ManagementReferencesIntellectual PropertyIntroductionPatentable Inventions Who Benefits From Intellectual Property Rights?Understanding Patents Contents of a Patent Claims: The Heart of a Patent Claims Categories Real Estate AnalogyProvisional Patents Time Limits Advantages and Disadvantages Patents Can Have Siblings/Children International Patent OrganizationsBasis for Venture InvestmentThe America Invents Act First to File No Grace PeriodThe Special Case Involving Biotechnology Patents Genetic Engineering Patents Microbiological Sciences Patents Plant and Animal Sciences Patents Pharmaceutical and Chemical Sciences Patents Medical Sciences Patents Microorganisms and Sufficiency of DescriptionPractical Advice to Entrepreneurs/Inventors Who Is the "Inventor" in Your Company? Conception Should You Out-License Your Patent?Fundraising Importance of PatentsTrade Secrets in the Start-Up EnvironmentReferencesMeet the JOBS ActIntroductionThe JOBS Act at a Glance Title III of the US JOBS Act Equal Access and DisclosureCrowdfundingIssuer RequirementsIntermediary RequirementsFunding Portals Restrictions on Funding PortalsMini-IPOsEmerging Growth Company IPOs Relief for EGCs Confidential Filing Process Relaxed Restrictions on Investor CommunicationsReferencesStrategic ManagementIntroductionStrategic Corporate PlanningCore Values and Core PurposeMission, VisionCompetitive IntelligenceMarketing Intelligence The Pizza AnalogyStrategic Marketing Goals by MIReferencesValuation TechniquesIntroductionValue vs. PricePre-Seed FinancingWhat Is Your Company Worth at Start-Up (Seed Round)? Initial Valuation at Seed Round Valuation at Series "A" RoundValuation Approaches—Companies with Revenues Income Approach Discounted Future Returns Method Capitalized Returns Method AssumptionsMarket ApproachAsset-Based or Cost ApproachVenture Capital Valuation Staged Capital Infusions Venture Capital Metrics The Investment "Hurdle Rate" Top Ten Lies VCs TellVulture CapitalistLast Words of Advice How to Maximize Your Company’s ValueReferencesWriting a Winning Business PlanIntroductionNeed for a Winning Business PlanThe Essential Components Common Parts of a Good Business PlanRisk Is a Four-Letter WordManagement Team That Can Execute Competent TeamHow Innovative Is Your Invention?Ignore Naysayers (and Prove Them Wrong)Milestones Make Your Plan Real and BelievableThe Value of Your Plan Will Be Measured by Its Implementation PotentialExample of a Winning Business PlanReferencesHarvestingIntroductionStart at the End Who Needs an Exit?Capitalization Principles How to Capitalize Your Start-UpGoing Public Advantages Disadvantages The Going Public Process The Registration ProcessStrategic AlliancesThe "Big Question" Drivers of M&A Activities Advantages of Strategic Alliances Pitfalls of Strategic Alliances Best PracticesMergers and Acquisitions Mergers Acquisitions The Chall

Dr. Michael Szycher:Having conceptualized, financed, taken public, and run three public companies and founded and sold a fourth over the last 34 years, Dr. Michael Szycher is a successful entrepreneur who has created substantial value for his stakeholders over his career. As chairman and/or CEO of these companies, he has been responsible for public offerings, acquisitions, product introductions, and spinouts. To strengthen his capabilities as an entrepreneur and business executive, he first obtained his PhD in cardiac physiology at Boston University School of Medicine, his Executive MBA from Suffolk University, and then supplemented that with a strong course of study in business law at Massachusetts School of Law. Dr. Szycher is the editor of five books: Biocompatible Polymers, Metals and Composites; Synthetic Biomedical Polymers; Blood Compatible Materials and Devices: Perspectives Towards the 21st Century; High Performance Biomaterials: A Comprehensive Guide to Medical/Pharmaceutical Applications; Szycher’s Dictionary of Biomaterials and Medical Devices, Szycher’s Dictionary of Medical Devices, and Szycher’s Handbook of Polyurethanes, considered the industry bible at colleges and universities throughout the world.