Martina Toni is a Postdoctoral Researcher in Marketing at Roma Tre University, Italy, at the Department of Business Studies. Her research interests focus on studying the impact of innovation and technology application in several contexts, such as healthcare, tourism and transport. Her expertise includes the analysis of consumer experience, behavior and perception by integrating qualitative and quantitative methods.
Giovanni Mattia is Associate Professor at Roma Tre University, Italy, in the Department of Business Studies where he currently teaches Consumer Behavior and Marketing Research. His research streams mainly concentrate on consumer behavior and sustainable consumption. He has been principal investigator of several research projects.
