The Art of Explanation – Making your Ideas, Products, and Services Easier to Understand Making your ideas, products, and services easier to understand

Your guide to becoming an explanation specialist.

You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.

The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.

Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.

You will learn to:
* Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
* Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
* Present: Produce remarkable explanations with visuals and media.

The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

Every day professionals go to meetings, give presentations and write messages with the goal of sharing ideas. And often they feel frustrated because their ideas dont get through to their audience, which prevents them from accomplishing their goals. Business people, educators, and influencers who need to be understood need this book for common sense advice on becoming better at explanation by packaging ideas using Common Crafts simple explanation model. The author and his company are widely known for award-winning videos that make complex ideas easy to understand.  The Common Craft Explanation Model represents the authors approach to creating easy-to-understand explanations and will provide the backbone of the book. Divided into three main sections each section will explore the following sub-topics: 1. Plan Build a foundation Define your explanation problems, common causes Set goals: desired results, potential barriers 2. Package Design your explanation Assemble and organize ideas Build context: Describe the big picture and where your idea fits Connect ideas: Use metaphor and analogy to connect ideas 3. Present Put your explanation to work Tell a story that illustrates your idea in the real world Summarize the big points and present a call-to-action      

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing.  People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.  You will learn to:  Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.  Present: Produce remarkable explanations with visuals and media.  The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.