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giudici alessandro; rolbina marianna - an analysis of pankaj ghemawat's distance still matters

An Analysis of Pankaj Ghemawat's Distance Still Matters The Hard Reality of Global Expansion

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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Macat Library

Pubblicazione: 05/2018
Edizione: 1° edizione





Note Editore

"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature anda major contribution to the globalization debate thatappears on the core reading list of most international business courses.




Sommario

Ways in to the Text Who is Pankaj Ghemawat? What does Distance Still Matters Say? Why does Distance Still Matters Matter? Section 1: Influences Module 1: The Author and the Historical Context Module 2: Academic Context Module 3: The Problem Module 4: The Author's Contribution Section 2: Ideas Module 5: Main Ideas Module 6: Secondary Ideas Module 7: Achievement Module 8: Place in the Author's Work Section 3: Impact Module 9: The First Responses Module 10: The Evolving Debate Module 11: Impact and Influence Today Module 12: Where Next? Glossary of Terms People Mentioned in the Text Works Cited




Autore

Alessandro Giudici is Lecturer in Strategy at Cass Business School, City, University of London. His research focuses on how organizations can support innovation dispersed across international contexts. His work has been published in outlets such as the Academy of Management Journal, Strategic Organization, Long Range Planning, and Business History. Marianna Rolbina is a PhD candidate at Cass Business School, City, University of London. Her research is in management and strategy, with a particular focus on cultural industries.










Altre Informazioni

ISBN:

9781912453009

Condizione: Nuovo
Collana: The Macat Library
Dimensioni: 7.75 x 5.25 in Ø 2.76 lb
Formato: Brossura
Pagine Arabe: 112


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