Neuroscience and Entrepreneurship Research Researching Brain-Driven Entrepreneurship

This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship. This paradigm shift stems from the need to incorporate appropriate neurotechnologies into the exploration and enhancement of entrepreneurial phenomena in order to best address the field's methodological challenges. The author explains why a paradigm shift is necessary in the field of entrepreneurship and provides the foundational guidelines for those interested in implementing it. Furthermore, a model of entrepreneurial enhancement is conceptualized and signalled as the ultimate goal of this new era. Scholars, practitioners, policymakers, and students interested in advancing entrepreneurship's contribution to academia, business, and society at large will benefit from this new era's multidisciplinary perspective and unique strengths.

PART I: The Past and Present of Entrepreneurship1 Introduction2 The Three Preceding Eras PART II: The Brain-driven Era3 The Fourth Era4 The Two Engines of the Brain’s Era PART III: Fitting Themes and Empirical Evidence5 Fitting Themes6 The Function of Emotions on Entrepreneurial Decision-Making PART IV: The Techniques of the Future7 Techniques for Recording and Assessing Brain Activity8 Techniques for Mapping Brain Activity9 Approaches for Entrepreneurial Enhancement10 Techniques for Entrepreneurial Enhancement PART V: Foreseen Disruptions and Key Implications11 Foreseen Disruptions12 Key Implications PART VI: Research Agenda and Final Thoughts13 Research and Action Agenda for the Near Future14 Final Thoughts

Víctor Pérez Centeno is Founder, Brain-driven Entrepreneurship Expert, Researcher, and Educator at WNYLE Entrepreneurship Institute, Finland.