How, Expanded Edition: Why How We Do Anything Mean s Everything Why How We Do Anything Means Everything

The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde?pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct.

For almost two decades, Dov Seidman's pioneering organi?zation, LRN, has helped some of the world's most respected companies build "do it right," winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do?ing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Fore?word from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before.

Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and reveal?ing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of twenty-first-century success and significance.

Divided into four comprehensive parts, this insightful book:
* Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows
* Provides frameworks to help you understand those hows and implement them in powerful and productive ways
* Helps you channel your actions and decisions in order to thrive uniquely within today's new realities
* Sheds light on the systems of how-the dynamics between people that shape organizational culture-andintroduces a bold new vision for leading and winning through self-governance

The qualities that many once thought of as "soft"-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innova?tion, and growth.

With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways.
If you want to stand out, to thrive in our fast changing, hyper?connected, and hypertransparent world, read this book and discover HOW.

With a new introduction from Dov and new foreword from the illustrious William Jefferson Clinton, Seidman enhances HOW for an even more global, wired, and changing world. It has never been more important to differentiate yourself from competition that is quick to reverse engineer your products or services and deliver them even cheaper. "How" you do what you do is what will lead to enduring success - in retaining the best employees, achieving efficiencies that directly improve your bottom line, meaningful partnerships that see growth, and more. Creating a worldview based on values instead of using carrots and sticks or trying to manage vast organizations through command and control will accelerate momentum, create passion, and put you and your business or career on an exciting track for significance beyond temporary success. This updated edition also provides guidance to help you distinguish between what you have the right to do and what is right, and show you where to turn for help in this new global economy.

An updated edition of the classic book on how to find sustainable competitive advantage in the 21st century The flood of information and unprecedented transparency reshaping today's business world has dramatically changed the rules of the game. It's no longer merely what you do that sets you apart from others, but how you do it. Sustainable advantage and enduring success--for both companies and individuals--now lie in the realm of HOW. In this new era, our behavior is the ultimate source of competitive advantage. For two decades, Dov Seidman has helped some of the world's most respected companies build "do it right," winning cultures, and now he's making his unique approach available to everyone in HOW. Now updated and enhanced, HOW includes a foreword from President Bill Clinton and new insights from Dov Seidman on the relevance of HOW in a post-crisis, globally-interconnected and thus interdependent world. Seidman shares the power of "sustainable values"--the values that literally sustain us as individuals and institutions and help us forge enduring relationships--and the "inspirational leadership" required for our 21st century realities. Seidman's distinct vision of the world, business, and human endeavor has enabled more than 15 million people doing business in over 100 countries to outbehave the competition Exposes the forces and factors that have fundamentally changed the world in which business operates, placing a new focus on the "hows" with which we conduct ourselves Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of business leaders, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead and how we govern ourselves to uncover the values-driven "hows" of 21st-century success For business people looking to stand out and thrive in our fast changing, hyperconnected, and hypertransparent world, HOW refocuses efforts in powerful new ways.

Expanded Edition