Hooked: How Leaders Connect, Engage and Inspire with Storytelling How Leaders Connect, Engage and Inspire With Storytelling

How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage.

How do Brussels sprouts increase your sales? Why will Bruce Springsteen improve your customer service? And how can snakes help manage your business risk? This book shows you how to become an inspiring business storyteller and leader. You will learn how to tell simple stories that get you killer business results that youve been struggling to achieve. In todays business world - in an age of information overload - it is no longer effective to just tell people the facts. You must unlock emotion to engage, inspire and move everyone around you into action. Whether you need to engage your employees to adopt your companys new strategy, attract new clients or win a lucrative contract, this book will show you how. Firstly the book has heaps of examples of stories that could be readily used by other leaders. Most leaders start their storytelling journey here. They need a story on team work for example and go searching the web for it. Secondly, on reading our book and hearing the stories that other leaders have used, it will spark their own stories. For example can you remember the brussel sprouts story we shared with you and the copper head snake story? Upon hearing these stories leaders have a reaction of 'My mum always made us eat our vegetables too' or 'I didn't grow up on a farm but mum always warned us about strangers', etc. Thirdly, the book will give them all the tools, tips and techniques to construct their own stories.

How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.