European Airport Retailing: Growth Strategies for the New Millennium

The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.

AIRPORT RETAILING IN THE CONTEXT OF AIRPORT DEVELOPMENT Introduction The Airport Industry Industry Evolution Airport Strategies Why Privatise Airport Commercialisation Threats to the Development of a Commercial Strategy Strategic Options for Airport Retailers AIRPORTS AND THE RETAIL INDUSTRY Introduction Contemporary Retail Developments The Airport Retailing Market Typologies of Airport Retailing RETAIL LOCATION, PLANNING & DESIGN Introduction Commercial Space Allocation Architectural Planning The Planning Process Calculating Retail Space Tenant Mix Tenant Location Store Design and Layout RETAIL MARKETING WITHIN THE AIRPORT ENVIRONMENT Introduction The Airport Customer Achieving Differentiation Marketing Strategy The Exchange Relationship Understanding Values Creating Value Communicating Value Delivery of Value SUPPLY CHAIN RELATIONSHIPS WITHIN AIRPORT RETAILING Introduction Power in the Supply Chain Relationships with Retail Supply Chain Types of Channel Supply Chain Operations within Airport Retailing The Supply Chain Process The Buying and Merchandising Process Power and Supplier Negotiation in the Supply Chain Negotiation with Suppliers Evaluating the Success of the Buyer Function Evaluating Supplier Success Supply Chain Relationships within Airport Retailing Some Concluding Thoughts HUMAN RESOURCE MANAGEMENT ISSUES IN AIRPORT RETAILING Introduction A Theoretical Understanding of the Labour Market Contemporary Changes in Retailing Employment in Airports FUTURE DEVELOPMENTS IN AIRPORT RETAILING Introduction Future Influences upon the Air Transport Industry Retail Changes in the Air Transport Industry

DR PAUL FREATHY is at the Institute for Retail Studies at the University of Stirling. He is Director of the MBA in Retailing and Wholesaling by distance learning.

FRANK O'CONNELL is Group Commercial Manager for Aer Rianta the Irish Airports Authority, Director of a US based mail order company and Chairman of the Brussels based International Duty Free Confederation.