Digital Transformation and Innovation in Tourism Events

The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.

IntroductionAzizul HassanPart One Conceptual Discussions 1. Digital Innovation in Tourism Events: Theoretical Underpinnings and Conceptual DiscussionsMohammed Shahedul Quader and H. M. Kamrul HassanPart Two Cases from Asia 2. Events at Nature-based Destinations of Bangladesh: Use of Information and Communication Technology in MarketingMd. Wasiul Islam3. Exploring the Light Show Landscaping at Traditional Festivals and Events in ChinaYuanyuan Zong and Muhammad Abdul Kamal4. Goddess in Digital Space: A Study on Dynamics of Digitalization in Autumn Festival of IndiaSamik Ray 5. Kaamatan Goes Virtual: Utilizing Social Media in Promoting Tourism EventSharifah Nurafizah Syed Annuar and Cynthia Robert Dawayan6. Impact of Online and Social Media Platforms in Organizing the Events: A Case Study on Coke Fest and Pakistan Super LeagueSyed Arslan Haider, Anum Rehman and Shehnaz Tehseen7. Technology Application in Tourism Events: Reflections on a Case Study of a Local Food Festival in ThailandShirzad Mansouri8. An Assessment on Strengthening the Attractiveness of Turkey’s Event and Festival Tourism with Innovative Technology EffortsKaplan Ugurlu9. Technology Application in Tourism Events: Case of AfricaBrighton Nyagadza, Tinashe Chuchu and Farai ChigoraPart Three Technology Application in Tourism Events: Case of Australia10. The Ubiquitous Role of Mobile Technology Application in the Australian Open Hasanuzzaman Tushar, Shafiqur Rahman, Sweta Thakur and Md Sazzad HossainPart Four Cases from Europe11. Technological Innovations in Event Sport Tourism: Case Study of the 2021 Sabre World Cup in Budapest in HungaryKatalin Csobán 12. Technology and Events: The Case of Note di Fuoco Festival in Calabria in South ItalyDebora Calomino13. The Event ‘‘7 Wonders of Gastronomy’’ and the Digitalization of Communication in the Portuguese ContextBruno Sousa and Beatriz Casais14. Reimagining Tourism Events: Spain’s Preparation for the Return of a Healthier Breed of TouristsNuria Recuero-VirtoPart Five Cases from North America15. Surviving the COVID-19 Pandemic: How Technology is Getting the Tourism Industry Back on its Feet in the USAElanie Steyn and Imran HasnatPart Six Cases from South America16. Technology in Tourist Events: A Study of Rock in Rio Brazil from the Perspective of its StakeholdersAnnaelise Fritz Machado, Bruno Sousa and Joice Lavandoski17. The Sacred in Cyberspace: The Taper of Our Lady of Nazareth Religious Event and Technology Application in the (Re) Construction of Territorial and Touristic Identities in Belém do Pará, BrazilAnnaelise Fritz Machado, André Luiz Lopes de Faria and Gabriela Oliveira RodriguesPart Seven Future Research Directions 18. COVID-19 Effects on Tourism Events, Technology Acceleration and Future Research DirectionsMuhammad Khalilur Rahman, Rolee Sifa and Azizul HassanConclusionAzizul Hassan

Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society, and has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing and immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries.