Chapter Synopsis:
Introduction
1. Introduction: Current Perspectives on
Crowdfunding
The chapter will serve as an introduction to the concept of crowdfunding, its various manifestations, and a literature review into key themes in crowdfunding research 2010-2018.
Crowdfunding Theory and Practice
2. Crowdfunding Models and Strategies
The chapter will define the different models of crowdfunding, their unique characteristics, risk profiles, regulatory requirements, and user considerations. The chapter concludes with a novel
model capturing a series of heuristics for user decision making when choosing between models for fundraising or fund- providing/investment purposes.
3. Crowdfunding: A Historical
Perspective
The chapter will review the historical development of concept of Crowdfunding with examples from different historical changes of its implementation until today. As such, it will highlight the
conceptual transformations and evolution it has went through until recent times.
4. The FinTech Industry: Crowdfunding in Context
The chapter aims to contextualize the emergence of crowdfunding platforms in the context of an evolving FinTech industry in general. It will present the market gaps left by existing financial
institutions and their historical challenges that have paved the path
for the emergence of the new industry.
5. The Alternative Finance Maturity
Model
The chapter will present a framework with 5 phases of growth of the alternative finance eco-system, from first platforms to full integration in financial eco-system and the role of industry players
and governments to facilitate such growth.
6. The Global Status of Crowdfunding: Facts and Figures on Alternative Finance
The chapter will present key facts and figures as collected by the Cambridge Center for Alternative Finance in recent years. Based on a database spanning over 130 countries, trends and developments will be outlines at both regional and global levels.
7. Regulatory Issues and Challenges in
Crowdfunding Practice
The chapter will present key regulatory considerations, challenges and prospective solutions emerging in various countries to legal aspects of crowdfunding practice. This will be discussed with
concrete examples from selected national contexts as well as with
reflection on implications for enablement or hindrance of cross- border crowdfunding transactions.
Crowdfunding Models
8. Equity Crowdfunding – Principles and
Investor Behavior
The chapter will review the unique aspects of the equity crowdfunding model and its manifestations in terms of investor characteristics, motivations and behavioral patterns. This will be
done based on insights from investors.
9. Lending Crowdfunding – Principles and Lender Behavior
The chapter will review the unique aspects of the lending crowdfunding model and its manifestations in terms of lender characteristics, motivations and behavioral patterns. This will be done based on insights from lenders.
10. Reward Crowdfunding – Principles and Backer Behavior
The chapter will review the unique aspects of the reward crowdfunding model and its manifestations in terms of contributor characteristics, motivations and behavioral patterns. This will be
done based on insights from backers.
11. Donation Crowdfunding - Principles and Donor Behavior
The chapter will review the unique aspects of the donation crowdfunding model and its manifestations in terms of donor characteristics, motivations and behavioral patterns. This will be done based on insights from donors.
Crowdfunding Operations
12. Building campaigns for success: Drivers of Success and Failure in Crowdfunding
The chapter will present framework for predicting crowdfunding campaign success as well as a prescriptive model for crowdfunding campaign management process. These are based on a comprehensive literature review coupled with evidence from illustrative cases.
13. Social Networks, Social Capital and
Crowd Wisdom in Crowdfunding
The chapter will review the role of social capital and crowd engagement in the development and success of crowdfunding campaigning. It will highlight specific aspect of network
management consideration and the activation of critical contacts in personal networks.
14. Ethical Considerations in
Crowdfunding Practice
The chapter will outline prospective ethical dilemmas that may emerge in practice of various crowdfunding models and from a multiple stakeholder perspective. The paper will present a matrix
of dilemmas and approaches one can both identify and consider further action in face of such ethical dilemmas.
15. Crowdfunding Sustainability
The chapter will present the prospective role crowdfunding can play in the promotion and implementation of sustainable business operation projects and their development. It will illustrate these
through a case of crowdfunding for sustainable agriculture operations.
16. Crowdfunding Education: Guidelines, Principles and Models
The chapter will present the need for crowdfunding education and its potential benefits for multiple stakeholders. It will then present a concrete course program employed at a university, discuss the
various program units, and pedagogical approaches. It will conclude with a list of recommendations for educators that may wish to experiment and develop such program further.
Crowdfunding in Context
17. Crowdfunding in Africa: catching up and taking lead
The chapter will present current crowdfunding industry market development trends and challenges in Africa, based on insights from a study of local platforms operating in the region. It will
conclude with recommendations for necessary actions by various stakeholders towards the facilitation of growth of the industry in a sustainable and responsible manner.
18. Crowdfunding in China: turmoil of global leadership
The chapter will present current crowdfunding industry market development trends and challenges in China, as the global leading market for alternative finance solutions, based on insights from a
study of local platforms operating in the region. It will conclude with recommendations for necessary actions by various stakeholders towards the facilitation of growth of the industry in a sustainable and responsible manner.
19. Crowdfunding in Europe: overcoming fragmentation
The chapter will present current crowdfunding industry market development trends and challenges in Europe, as a fragmented market comprising of many small home markets, based on insights
from a study of local platforms operating in the region. It will conclude with recommendations for necessary actions by various stakeholders towards the facilitation of
