International Retailing

TRAMA

International Retailing provides a comprehensive understanding of developments in international retailing, and the management/marketing issues and implications of those developments.

NOTE EDITORE

Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity. The textbook will be accompanied by an online resource centre. The ORC will comprise the following features: For students: Web exercises Weblinks Glossary of terms Multiple choice questions Revision questions For lecturer (password protected): PowerPoint slides Revision comments/updates for the textbook Lecturer's guide (explanatory notes and background article guidance for non-research active staff) Seminar and discussion questions Exam questions

SOMMARIO

1 - The Internationalisation Process2 - Internationalisation Theory3 - Retail Internationalisation Theory4 - International Retailers5 - Expansion Patterns6 - Regulation and Economy7 - Society and Culture8 - Retail Structure9 - Reasons for Internationalisation10 - Market Selection11 - Market Entry Methods12 - Supply Chain Management13 - Marketing and Brand Management14 - International Retail Divestment15 - Conclusion and Future Trends

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780199212828
• Dimensioni: 246 x 22.3 x 189 mm Ø 755 gr
• Formato: Brossura
• Illustration Notes: 75 black and white line drawings
• Pagine Arabe: 396