International Retailing - Alexander Nicholas; Doherty Anne Marie | Libro Oxford University Press 11/2008 - HOEPLI.it


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alexander nicholas; doherty anne marie - international retailing

International Retailing

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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 11/2008





Trama

International Retailing provides a comprehensive understanding of developments in international retailing, and the management/marketing issues and implications of those developments.




Note Editore

Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity. The textbook will be accompanied by an online resource centre. The ORC will comprise the following features: For students: Web exercises Weblinks Glossary of terms Multiple choice questions Revision questions For lecturer (password protected): PowerPoint slides Revision comments/updates for the textbook Lecturer's guide (explanatory notes and background article guidance for non-research active staff) Seminar and discussion questions Exam questions




Sommario

1 - The Internationalisation Process
2 - Internationalisation Theory
3 - Retail Internationalisation Theory
4 - International Retailers
5 - Expansion Patterns
6 - Regulation and Economy
7 - Society and Culture
8 - Retail Structure
9 - Reasons for Internationalisation
10 - Market Selection
11 - Market Entry Methods
12 - Supply Chain Management
13 - Marketing and Brand Management
14 - International Retail Divestment
15 - Conclusion and Future Trends







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Altre Informazioni

ISBN:

9780199212828

Condizione: Nuovo
Dimensioni: 246 x 22.3 x 189 mm Ø 755 gr
Formato: Brossura
Illustration Notes:75 black and white line drawings
Pagine Arabe: 396






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