CREATIVE PROBLEM SOLVING FOR MANAGERS

TRAMA

* How can managers tackle complex problems?<BR>* How do you encourage innovation?<BR>* How do you implement new solutions?<BR>* Is creativity the key to management success? <BR>This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case studies and examples from a variety of business situations, "Creative Problem Solving for Managers explores a wide range of problem solving theories and techniques, illustrating how these can be used to solve a multitude of management problems. <BR>Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: <BR>* Blocks to creativity and how to overcome them<BR>* Key techniques including lateral thinking, morphological analysis and synectics<BR>* Computer assisted problem solving<BR>* Increased coverage of group problem solving techniques and paradigm shift <BR>As creativity is increasingly being recognized as a key skill for successful managers, this book will be welcomed as a readable and comprehensive introduction for students and practicing managers alike.

NOTE EDITORE

This is an accessible text and lively introduction to the skills of creative problem solving. Using extensive case-studies from a wide range of business situations, it illustrates the techniques used to solve management problems.This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include:* blocks to creativity and how to overcome them* key techniques including lateral thinking, morphological analysis and synectics* computer-assisted problem solving* increased coverage of group problem-solving techniques and paradigm shift.As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

SOMMARIO

1. Creativity and its Importance in Business 2. Blocks to Creativity 3. Theories of Creativity and the Creative Problem-Solving Process 4. Objective Finding, Fact Finding and Problem Finding/Definition 5. Morphological Analysis and Related Techniques 6. Brainstorming 7. Lateral Thinking and Associated Methods 8. Synectics 9. Miscellaneous Ideation 10. Evaluation 11. Implementing Ideas 12. Computer Assisted-Problem Solving

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780415345422
• Dimensioni: 246 x 174 mm
• Formato: Paperback / softback
• Pagine Arabe: 312