Share This Too is the follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too will also be a pragmatic guide for anyone that wants to continue working in public relations. It will be a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It will also probe more deeply into the subject and will be divided into seven sections: ?œ The future of public relations ?œ Audiences and online habits ?œ Conversations ?œ New channels, new connections ?œ Professional practice ?œ Business change and opportunities for the public relations industry ?œ Future proofing the public relations industry The content will entirely complement the first book rather than merely update it. It will probe deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
