Increasing the Impact of Your Research A Practical Guide to Sharing Your Findings and Widening Your Reach

This important resource helps researchers in all disciplines share their findings, knowledge, and ideas effectively and beyond their own field. By pursuing the practical recommendations in this book, researchers can increase the exposure of their ideas, connect with wider audiences in powerful ways, and ensure their work has a true impact. The book covers the most effective ways to share research, such as: Social media—leveraging time-saving tools and maximizing exposure and branding. Media—landing interviews and contributing to public dialogue. Writing—landing book deals and succeeding in key writing opportunities. Speaking—giving TED Talks, delivering conference keynote presentations, and appearing on broadcasts like NPR. Connecting—networking, influencing policy, and joining advisory boards. Honors—winning awards and recognition to expand your platform. Rich in tips, strategies, and guidelines, this book also includes clever "fast tracks" and downloadable eResources that provide links, leads, and templates to help secure radio broadcasts, podcasts, publications, conferences, awards, and other opportunities. The eResources can be found under the Support Materialsheading below!

Contents Preface Audience Book Structure and Content Accessibility Terminology Benefits eResources Acknowledgements Meet the Author PREPARING 1. Evolution of the Researcher for Modern Times Why and How Research Needs to Be Shared Pressure to Remain Confined to Tradition Balance and Finding Time Representation and Inequity Prioritize Efforts and Be Scrappy Honesty and Integrity Humility References 2. Social Media Researchers’ Place in Social Media Branding Social Media Users Which Tools to Use (a Practical Approach) Account Basics Tools to Save Time Managing Posts Posting Guidelines Bio Curriculum Vitae (CV) Email Signature Website Headshot References 3. Message and Press Find Your Message Craft Your Elevator Pitch Craft Talking Points Craft Your Media Pitch Consider Packaging Be Press-Accessible Be Press-Friendly Put Parts Together References WRITING 4. Writing Anything Before Writing Anything While Writing Anything After Writing Anything After Receiving Verdict References 5. Writing Short-Form (Articles, Papers, Etc.) If You Hate Writing (or Even If You Love It) List of Writing Opportunities (Journals, Magazines, Newsletters, Blogs, Reference Tools, and Newspapers) Reference Sites Short Answers Blogging Newspaper Magazines, Newsletters, Websites, and Other Article Venues Whitepapers and Reports Journals Short-Form Editor Put Parts Together References 6. Writing Books List of Book Publishers Book Chapters Writing Books Book Editor Book Reviews Put Parts Together References SPEAKING 7. Speaking Anywhere Before Speaking Anywhere While Speaking Anywhere After Speaking Anywhere References 8. Speaking at Conferences and Other Events List of Conferences (Including Symposiums, Congresses, Online Conferences, Research Meetings, and Other Events) Conference Sessions Online Conferences Poster Presentations Conference Keynotes Booking Agencies If You Prefer to Start Slow Plan a Conference Put Parts Together References 9. Speaking on Air and Recordings List of Broadcasting Opportunities (Podcasts, Radio, Television, Videos, and Webcasts) TED Talks News Media and Television National Public Radio (NPR) British Broadcasting Corporation (BBC) Other Radio and Podcasts Webcasts and Other Webinars Documentary Videos and Video Blogging (Vlogging) Video Libraries Put Parts Together References MORE OPTIONS 10. Connecting To Make Connecting Easier (Even If You Hate It) Good Connecting Habits Good Connecting Mindset Close to Home (Special Interest Groups and More) List of Organizations (Joining and Subscribing Opportunities) Organizations Calls for Input Policymaking Serving List and Guide to Serving Opportunities Honors List and Guide to Awards and Other Honors References 11. Multiply Your Impact Promote Others Promote Your Work Exposure for Your Anything Exposure for Your Books Exposure for Your Other Writing Exposure for Your Speaking Engagements Hunting and Harvesting Conclusion References

Jenny Grant Rankin is a Fulbright Specialist with two doctorates who lectures at universities and other institutions, such as the University of Cambridge, TED, and national research associations. Dr. Rankin is a prolific speaker and writer and has been honored by the U.S. White House for her work. See more at www.JennyRankin.com.