home libri books Fumetti ebook dvd top ten sconti 0 Carrello


Torna Indietro

albach horst (curatore); meffert heribert (curatore); pinkwart andreas (curatore); reichwald ralf (curatore); swiatczak lukasz (curatore) - european cities in dynamic competition

European Cities in Dynamic Competition Theory and Case Studies on Urban Governance, Strategy, Cooperation and Competitiveness

; ; ; ;




Disponibilità: Normalmente disponibile in 15 giorni


PREZZO
108,98 €
NICEPRICE
103,53 €
SCONTO
5%



Questo prodotto usufruisce delle SPEDIZIONI GRATIS
selezionando l'opzione Corriere Veloce in fase di ordine.


Pagabile anche con Carta della cultura giovani e del merito, 18App Bonus Cultura e Carta del Docente


Facebook Twitter Aggiungi commento


Spese Gratis

Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Springer

Pubblicazione: 01/2019
Edizione: Softcover reprint of the original 1st ed. 2018





Trama

World population and the number of city dwellers are steadily growing. Globalization and digitalization lead to an increased competition for skilled and creative labor and other economic resources. This is true not only for firms, but increasingly also for cities.  The book elaborates on resulting challenges and opportunities for urban management from the European perspective, and discusses theories, methods and tools from business economics to cope with them.

Contributions in this volume come from scholars and practitioners of economics, business administration and urban management, and cover aspects ranging from urban dynamics to city marketing. They draw on experiences from several European cities and regions, and discuss strategies to improve city performance including Open Government, Smart City, cooperation and innovation.

The book project was initiated and carried out by the Center for Advanced Studies in Management (CASiM), the interdisciplinary research center of HHL Leipzig Graduate School of Management. It is addressed to scholars and managers in Europe and beyond, who will benefit from the scientific rigor and useful practical insights of the book.





Sommario

Introduction.- Part I: European Cities in Global Competition: Dynamic Competition in Space.- Increasing the Innovative Capacity of European Cities.- Part II: City Management and Direct Democracy: Open Government.- Building the Smart City: Leipzig.- Location Communication in Leipzig and Thoughts About Destination Management.- Part III: Success Factors for City Marketing.- Strategies for Cities in Global Competition.- Part IV: Complementarity Between Region and City.- The Digital City.- Part V: Cost Efficiency in City Management: A Mechanism Design Approach to Planning Problems in Intermodal Transport Logistics of Large City Sea Ports and Megahubs.




Autore

Prof. Dr. Dr. h.c. mult. Horst Albach, Professor Emeritus, Humboldt-Universität zu Berlin, Prof. Dr. Dr. h.c. mult. Heribert Meffert, Professor Emeritus and Director Emeritus of the Marketing Center Münster at the University of Münster, Prof. Dr. Andreas Pinkwart, Holder of the Stiftungsfonds Deutsche Bank Chair of Innovation Management and Entrepreneurship at HHL, and Prof. Dr. Prof. h.c. Dr. h.c. Ralf Reichwald, Professor Emeritus of Excellence, Technische Universität München, and Academic Director of the Center for Leading Innovation & Cooperation (CLIC) at HHL, are the founders and former academic directors (2012-2016) of the Center for Advanced Studies in Management (CASiM), an interdisciplinary research center of HHL Leipzig Graduate School of Management devoted to key research topics of business administration for the 21st century. Dr. Lukasz Swiatczak has been the Executive Director of the Center since 2013. 











Altre Informazioni

ISBN:

9783662585825

Condizione: Nuovo
Dimensioni: 235 x 155 mm Ø 454 gr
Formato: Brossura
Illustration Notes:X, 216 p. 39 illus., 35 illus. in color.
Pagine Arabe: 216
Pagine Romane: x


Dicono di noi