Buy Now – Creative Marketing that Gets Customers to Respond to You and Your Product Creative Marketing that Gets Customers to Respond to You and Your Product

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign

In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.

In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes.
* Find out how to use direct response to create a "self-funding "marketing campaign
* Learn the techniques to building offers that will get people to respond to your products
* Use "high touch" direct response marketing to build brand equity and drive sales at retail
* Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands
* Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else


Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the Juiceman Juicer, the Sonicare Toothbrush, the George Foreman Grill, and OxiClean into the minds of millions of consumers. In today's highly competitive, non-stop, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the best that direct response marketing has to offer, businesses can improve their bottom lines, build brands, and develop lasting relationships with legions of satisfied customers. Business owners, executives, and inventors will learn the secrets behind the successful campaigns that catapulted these products into millions of homes.  Rick provides readers with a one-of-a kind manual that reveals how to: Conduct a profitable direct response campaign Build a product's reputation by providing helpful information and research and allowing a product to sell itself Use "high touch" direct response marketing to build brands

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.