Why Aren't We Saving the Planet? A Psychologist's Perspective

Global warming. Many of us believe that it is somebody else’s problem, that it will affect other people and that other people will come up with the solution. This is not true. "Global" warming is a global problem: it will affect every single one of us and will only be stopped by a huge shift in our individual attitudes and behaviour. Each time one of us switches on a light, reaches for something in a supermarket, gets into a car or bus, or even chooses what clothes to buy, we are making a choice that can affect the environment. We already know that we need to start making better choices for the sake of our natural world, now. So why aren’t we already saving the planet? This book follows one psychologist’s mission to find some answers to this question. Challenged by a student to use psychology to find the root of the problem, Geoffrey Beattie (an environmental "unbeliever") begins a personal and life-changing journey of discovery. The reader is invited to accompany him as he uses psychological methods to examine people’s attitudes to global warming. Along the way we find the author’s own attitudes being challenged, as well as our own. This ground-breaking book reflects new and innovative research being carried out into how to change attitudes to the environment and how to encourage sustainable behaviour. It is eminently readable and interesting and, as such, should be read by anyone who is concerned about the future ofour planet. In fact, you should also read it if you’re not concerned about our planet.

1. Motivations Implict and Explicit. Part 1. Notes on Attitude. 2. Small Things Can Make a Difference. 3. Measuring Attitudes to Sustainability – Easily, Consciously and Wrongly? 4. The Man Who Changed a Fortune Cookie and Started a Revolution. 5. The Missing Ingredient is Now Available. 6. Uncovering Implicit Attitudes to Carbon Footprint. Part 2. Notes on Perception. 7. Unconscious Eye Movements and What the Brain Sees. Part 3. Notes on Habits. 8. Eden Reclaimed. 9. Old Habits. Part 4. Notes on Dissociation. 10. In Two Minds. 11. Speech and Revealing Movement. 12. In Search of the Green Fakers (In Search of Myself). 13.Taking Big Risks. Part 5. Emotion and Thought. 14. An Inconvenient Truth? 15. Reaching Boiling Point? 15. Some Conclusions and Some Action Plans. References.

Professor Geoffrey Beattie is Head of School and Dean of Psychological Sciences at the University of Manchester. He is widely regarded as one of the leading international figures on nonverbal communication and has published 15 books, many of which have either won or been short-listed for major international prizes. He was the resident psychologist on all nine 'Big Brother' series and his television credits also include ‘Ghost Hunting with Celebrities’ (ITV), 'Child Of Our Time' (BBC1) and numerous documentaries on ITV and Channel 4. He is also a regular contributor to 'Richard and Judy', the 'Lorraine Kelly Show', 'GMTV', the 'Extreme Celebrity' shows, 'BBC News 24' and 'Sky News'. Professor Beattie’s academic publications have appeared in a wide variety of international journals including Nature, Semiotica, The British Journal of Psychology, and the Journal of Language and Social Psychology. He has also written for a diverse range of newspapers and magazines including: The Guardian, The Times, The Independent, The Sunday Telegraph, The Observer, The New Statesman, and Marie Claire.