What Is Branding? - Healey Matthew | Libro Rotovision 08/2010 - HOEPLI.it


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healey matthew - what is branding?

WHAT IS BRANDING?




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Dettagli

Genere:Libro
Lingua: Francese
Editore:

ROTOVISION

Pubblicazione: 08/2010





Trama

Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, What is Branding? will help ensure the success of branding for any product, service, person, or place.




Note Libraio

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, "What is Branding?" will help ensure the success of branding for any product, service, person, or place.
Case studies included in the international portfolio of compaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with abstract notions of perception, culture, and love while at the same time solving the nuts-and-bolts problems of package design, sign making, and web technology.







Altre Informazioni

ISBN:

9782888931355

Condizione: Nuovo
Dimensioni: 219 x 22 x 171 mm
Illustration Notes:Illustrations (chiefly col.), ports. (some col.)
Pagine Arabe: 255






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