Web 2.0 Heroes - Jones Bradley L. | Libro John Wiley & Sons 04/2008 - HOEPLI.it

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jones bradley l. - web 2.0 heroes

WEB 2.0 HEROES Interviews with 20 Web 2.0 Influencers

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Lingua: Inglese
Pubblicazione: 04/2008


"Web 2.0 is a course correction for the Internet that is weaving the social fabric back together again ? It's not just your own perceptions and observations anymore; it's back to the old way."
-- Patrick Crane, LinkedIn
"Web 2.0 is about giving a lot of control back to the user."
-- Michele Turner, Adobe
"Anyone with reasonable smarts can have a good idea for a Web property on Monday and have something on the air two weeks from Thursday."
-- Tim Bray, Sun Microsystems
"If you don't do it (Web 2.0),then you'll lose market share and you'll wish you had."
-- Seth Sternberg, Meebo
the one-way Web is dead
Web 2.0 is an elusive concept, but one thing is certain -- the Web as merely a means of retrieving and displaying information is history. Today's Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate -- or be left behind.
These experts are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge. They'll prepare you for a Web where users rule.

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