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schjoedt leon (curatore); brännback malin e. (curatore); carsrud alan l. (curatore) - understanding social media and entrepreneurship
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Understanding Social Media and Entrepreneurship The Business of Hashtags, Likes, Tweets and Stories

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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Springer

Pubblicazione: 06/2021
Edizione: 1st ed. 2020





Trama

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.




Sommario

Chapter 1. Social Media in an Entrepreneurship Context.- Chapter 2. Social Media: Exploring Entrepreneurial Opportunities.- Chapter 3. Social Media and Entrepreneurship—Exploring the Role of Digital Source Selection and Information Literacy.- Chapter 4. Effectual entrepreneur and the use of social media for opportunity recognition.- Chapter 5. Exploring the Gendered Nature of Digital Social Networks.- Chapter 6. How is Social Media Adopted by Entrepreneurial Teams?- Chapter 7. Entrepreneurship and Social Media Influencers in an Islamic Context.- Chapter 8. Social Media and Small Entrepreneurial Firms’ Internationalization.- Chapter 9. The Devil on the Entrepreneur's Shoulder - Analyzing the Relationship between Moral Disengagement, Founders’ Motives and Unethical Behavior of Entrepreneurs on Social Media.- Chapter 10.In Pursuit of Socioemotional Wealth: The Affordances of Social Media in Family Firms.




Autore

Leon Schjoedt is an Entrepreneurship Research Scholar at Babson College, USA. Leon’s research focuses on entrepreneurial behavior—the intersection between entrepreneurship and organizational behavior. Leon has published more than 60 articles and book chapters.

Malin Brännback is Chaired Professor in International Business at Åbo Akademi University, School of Business and Economics, Finland where she received her doctorate in management science in 1996. She has been Vice Rector of the university and Dean of the Faculty of Social Sciences, Business and Economics. She has also been visiting Professor in Entrepreneurship at Stockholm University School of Business (Sweden). She has published widely on entrepreneurship, biotechnology business, and knowledge management.

Alan L. Carsrud has served on the graduate faculties of SUNY-Brockport, Texas A&M University, The University of Texas at Austin, the University of Southern California, the Universityof California at Los Angeles, Bond University, the Australian Graduate School of Management, Florida International University, Ryerson University, and Abo Akademi University (Finland). He has published over 200 research papers and 12 books in psychology, management, entrepreneurship, and family business.










Altre Informazioni

ISBN:

9783030434557

Condizione: Nuovo
Collana: Exploring Diversity in Entrepreneurship
Dimensioni: 235 x 155 mm
Formato: Brossura
Illustration Notes:XVIII, 218 p. 9 illus.
Pagine Arabe: 218
Pagine Romane: xviii


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