Understanding MPEG 4 Technology and Business Insights

The Practical Guide to MPEG 4 offers an up to date introduction to this important interactive and multimedia compression standard (including MPEG-4 Part 10), with real examples and information as to how and where this new technology should be used. All aspects of MPEG-4 that are relevant in today's technical landscape are described in this book, including video and audio creation, production, distribution, reception and consumption environment. This book explains everything you really need to know in jargon-free language: interactive systems, content management, deployment, licensing and business models.
* Jargon-free explanation of media compression technology and it's impact on business objectives by MPEG 4 insiders
* Get a grip on MPEG-4 technology without wading through thousands of pages of specifications and details.
* Navigate through the jungle of digital media business opportunities and pitfalls.

1. Preface· (Technology POV) Klaus Diepold· (Business POV) Sebastian Moeritz2. Introduction· The evolution of Video Audio and Multimedia Standards· The Moving Picture Experts' Group· MPEG Numerology, MPEG-1, 2, 4, 7, 21, MP3· MPEG-4, the media standard · Standards vs Proprietary Technologies· MPEG-4 Profiles and Structures explained· Interoperability· Transition from MPEG-2 to MPEG-43. Acquisition, Creation, production· Shooting and capture formats· Acquisition and Transcoding· Video Compression· Audio Compression· Synthetic content (3D meshes, Structured Audio, Facial animation)· Making a Scene - Object Based Interactivity· Examples4. Content Management, Playout, Delivery· Business Models and Industry Segments· MPEG-4 for broadband· MPEG-4 for mobile telephones· MPEG-4 for broadcasters· MPEG-4 for the industrial market· Ingesting and Archiving· Content Management· Managing an Interactive TV Platform· Protecting and Proliferating Content· Unicast, Multicast and Broadcast· Examples5. Reception, Consumption, Repurposing· Codecs and Players· Computer, TV and Mobile, Wireless Platforms· Interacting· Privacy, Security· Sharing content· Examples6. The business aspects of MPEG-4· In which markets is MPEG-4 used and why?· How to make money with MPEG-4· How to save money with MPEG-4· Business arguments for and against standards· Licensing of MPEG-4· Introduction and history· Patents and Standards - a contradiction?· Examples7. Outlook· Present use and proliferation of MPEG-4· Future use and proliferation of MPEG-4· The future of MPEG· MPEG-4 IPMP Intellectual Property· MPEG 4 Part 10/JVT/H.264 · MPEG-7 (multimedia content referencing)· MPEG-21 (Content Management across devices, networks)8. Appendices· Online resources· Glossary· Use cases· References· Acknowledgements

Klaus Diepold, Sebastian Moeritz