Understanding Luxury Fashion - Cantista Isabel (Curatore); Sádaba Teresa (Curatore) | Libro Palgrave Macmillan 11/2019 - HOEPLI.it


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cantista isabel (curatore); sádaba teresa (curatore) - understanding luxury fashion

Understanding Luxury Fashion From Emotions to Brand Building

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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 11/2019
Edizione: 1st ed. 2020





Trama

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.





Sommario






Autore

Isabel Cantista is Associate Professor of Marketing, Innovation and Entrepreneurship at Lusíada University of Porto, Portugal, where she teaches both undergraduate and postgraduate courses. She is also a Visiting Professor at ISEM Fashion Business School, University of Navarra, Spain, where she teaches Fashion Innovation. In 2008 Isabel founded the Global Fashion Conference (GFC), with the aim to bring together academics and fashion professionals to collaborate in the promotion of a sustainable development model for fashion business.

Teresa Sádaba is the Dean of ISEM Fashion Business School at the University of Navarra, Spain, where she launched the doctorate in Applied Creativity. Teresa has a teaching background in political science and has held academic positions at a number of institutions around the world including George Washington University in the USA and the University of Paris in France.









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Altre Informazioni

ISBN:

9783030256531

Condizione: Nuovo
Collana: Palgrave Advances in Luxury
Dimensioni: 210 x 148 mm Ø 529 gr
Formato: Copertina rigida
Illustration Notes:8 Illustrations, black and white
Pagine Arabe: 284
Pagine Romane: xxiii






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