Uncertainty in Entrepreneurial Decision Making The Competitive Advantages of Strategic Creativity

Uncertainty in Entrepreneurial Decision Making fills an existing gap in understanding three key concepts of business management: entrepreneurship, uncertainty, and strategy. By extending the impact of uncertainty on entrepreneurship and the role of strategy in reducing uncertainty, Petrakis and Konstantakopoulou emphasize that uncertainty can be converted into creative advantage. Given that the business environment is changing both very quickly and very often, any wrong decisions taken can lead to devastation. This exciting new volume explains the reasons why we cannot see the complete the future and our position in it. This uncertainty affects entrepreneurship and how it can be turned into a competitive advantage for businesses sustainability.

PART I: THE STATE OF THE FUTURE 1. The Unknown Future 2. The Inevitable Trends: Returns and Uncertainty 3. How Will the Future Be Shaped? PART II: FUTURE ENTREPRENEURSHIP AND COMPETITIVE ADVANTAGE 4. Entrepreneurship Opportunities and Future Competitive Advantage 5. Entrepreneurship Under Uncertainty 6. Entrepreneurial Behavior and Foresight 7. Entrepreneurial Decisions Under Uncertainty 8. Strategy for Future Competitive Advantage PART III: CREATIVE STRATEGIC SCENARIO THINKING (CSST)Part III. 9. Futuring and Visioning as Strategic Instruments for Predicting the Future 10. Strategic Scenario Thinking 11. Scenarios under High Uncertainty and Low Returns 12. Creative Strategic Scenario Thinking under High Uncertainty and Low Nominal Returns

Author Dimitra P. Konstantakopoulou: Dimitra Konstantakopoulou is Researcher at the National and Kapodistrian University of Athens, Greece. She obtained a Ph.D. in Business Administration from the Athens University of Economics and Business, Greece. Her main fields of interest focus on business strategy, conflict management, and organizational effectiveness, on which she has conducted several studies.