Typography is the means by which a written idea is given a visual form. It is one of the most influential elements of visual communication and can project character, define a brand, symbolize artistic, political or philosophical movements, and even convey an emotion. Whether you are looking at type on a digital device or on a printed page, knowing how type works to get your message across is key. The second edition of Typography is fully updated with more information on using type on screen and interviews with international design practices including TOKY, Urban Influence, Triboro Design, Designbolaget, Leftloft, and Graphical House. There is also a new brief of history of typography as well as exercises to help reinforce the principles of using type. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, the book offers an essential exploration of the subject.
