The Second Edition of Trademark Valuation is intended to be a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding the economic effects of trademark counterfeiting is contemplated. Trademark Valuation includes: Methods to determine the real value of your trademark and exploit its full potential Dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations Complex legal and financial concepts, terms, principles, and practices translated into plain English Discussions of GATT, NAFTA, emerging markets, piracy, and other international trademark considerations An appendix with valuable benchmarking information on the roles trademarks play in the financial life of many diverse industries
