Trade Marks and Competition Law

This book provides a critical analysis of the interface between trade mark law and competition law through a combination of practice, doctrine, and policy. The two legal regimes are at opposite ends of the scale, with one promoting monopoly and the other competition; they operate at parallel levels, often without regard for the objectives and regulatory tools of the other. However, an increasing number of cases from the European Union (EU) and beyond cover the intersection of the two regimes. This book highlights the ways in which the fundamentals of trade mark law are being challenged from a competition law perspective, and how trade mark principles affect the development and application of competition law. It provides a detailed overview of jurisprudence from Europe, the United States, and Australia, adopting a comparative approach. The book explores three practical areas. Firstly, it considers the jurisprudence on how trade mark law internalises competition considerations. Secondly, it examines how competition law internalises trade mark considerations. Thirdly, it looks at the hierarchy of the direct relationship between trade mark law as a set of exclusionary rules that lead to market power on one hand and competition law as a set of rules targeting market power and its abuse on the other. The book then focuses on identifying and 'codifying' the judicial toolkit developed by the courts in all of these, and positions this against a theoretical justificatory background. Finally, it tests the sustainability of the toolkit against the 'competition plus' context and provides an appropriate policy framework for the balancing between trade mark rights and competition rules.

1 - Introduction - The Tension between Trade Marks and Competition
2 - Setting the Parameters - 'Competition Plus'
3 - Trade Mark Law - Internalising Competition Considerations
4 - Competition Law - Internalising Trade Marks as Property Rights
5 - Competition Considerations: Trumping Trade Mark Rights
6 - The Judicial Toolkit
7 - The Theoretical Framework
8 - Conclusion - Trade Mark and Competition Plus
9 - Conclusion - The Public Policy Framework

Alison Firth is a Barrister at Ingenuity IP chambers and Visting Professor at Newcastle Law School. Spyros Maniatis is Professor of Intellectual Property and Director of the Centre of Commercial Law Studies at Queen Mary University of London. Professor Ioannis Kokkoris holds a Chair in Law and Economics at the Centre for Commercial Law Studies, Queen Mary University of London, UK. He is also the Vice Chairman of the Institute of Studies in Competition Law and Policy. Noam Shemtov is a Senior Lecturer in Intellectual Property and Technology Law at the Centre for Commercial Law Studies (CCLS) at Queen Mary University. Apostolos Chronopoulos is a Lecturer in Trade Mark Law at Queen Mary, University of London