Tourism Public Policy, and the Strategic Management of Failure

This book is concerned with the development of tourism and tourism public policy, and the strategic management of failure of tourism to realize its commercial potential. The particular salience of this research lies in the fact that it has been conducted during conceivably the most interesting (politically) and volatile (globally) period for the world's tourism industry. Increasing competition, economic, and environmental issues combined with the continued threat of terrorism, and instability in the middle-east, necessitated governments assessing and redefining their tourism public policies. How they approached this in the late nineties and new Millennium is reflected in the first part of the book. The second part focuses on Scotland whose tourism public policy issues in the late nineties were focused, concentrated, and mutated by globalization, political devolution, and the restoration of the Scottish Parliament in 1999. In consequence tourism and economic development powers were devolved to Edinburgh from Westminster. However, other powers such as fiscal and employment policies which impacted greatly on tourism were reserved to Westminster, a complex situation which the book has also set out to explain, as it does the Scottish Parliament's inability to influence such powers.

First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

Acknowledgements. Index. List of tables. List of figures. Appendix index. Introduction. Part One. Aspects of tourism in the 21st century. Tourism and public policy approaches and theories. Tourism and public policy - the globalisation of tourism. The development, structure, and public policy of tourism in England, Wales, Northern Ireland, and Republic of Ireland. Part Two. The development, structure, and public policy of tourism in Scotland. The impact on devolution and Scottish tourism of reserved powers. The strategic management of failure of Scottish tourism. Approaches to Scottish tourism public policy. Initiatives, consultations, reviews, and strategies that evolved during first Scottish Parliament (1999-2003). Scottish tourism: where to now? Bibliography. Further reading. Appendix.

This book is concerned with the development of tourism public policy, and the strategic management of failure of the industry to realize its commercial potential. The particular salience of this research lies in the fact that it has been conducted during conceivable the most (politically) and volatile (globally) period for the world's tourism industry.