Tourism Discourse Language and Global Mobility

Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representing and producing tourism as a global cultural industry. With a view to the interplay between the symbolic and economic orders of global mobility, the book is grounded in empirically-based studies of key tourism genres.

Acknowledgments Introduction: Mediating Global Mobilities: Language, Tourism, Globalization PART I: DISCOURSES ON THE MOVE: THE GENRES AND SYMBOLIC CAPITAL OF TOURISM DISCOURSE Elite Mobility and Global Lifestyles: Inflight Magazines Borrowed Genres and the Language Market: Trade Signs and Business Cards Transient Identities, New Mobilities: Holiday Postcards with Virpi Ylänne PART II: MOBILIZING LANGUAGE IDEOLOGIES: THE METALINGUISTIC PRODUCTION OF TOURISM DISCOURSE Linguascaping the Exotic: Newspaper Travelogues Language Crossing and Identity Play: TV Holiday Programmes with Virpi Ylänne The Commodification of Local Linguacultures: Guidebook Glossaries Conclusion: Tourism Discourse and Banal Globalization Notes References Appendix Index

CRISPIN THURLOW is Associate Professor of Communication and Adjunct Associate Professor of Linguistics at the University of Washington, Seattle, USA. His books include Talking Adolescence: Perspectives on Communication in the Teenage Years (2005) and, with Adam Jaworski, Semiotic Landscapes: Language, Image, Space (2009) and Language Tourism, Globalization: The Sociolinguistics of Fleeting Relationships (2010). He is Associate Editor for the National Communication Association's Journal of International and Intercultural Communication.
 
ADAM JAWORSKI is Professor at the Centre for Language and Communication Research, Cardiff University, UK. His books include Discourse, Communication and Tourism (2005, with Annette Pritchard), The Discourse Reader (2006) and The New Sociolinguistics Reader (Palgrave Macmillan, 2009) (both with Nik Coupland).