Theorizing Tourism Analyzing Iconic Destinations

A useful introduction to the critical study of tourism, this brief text applies semiotics and cultural theory to deal with some of our most iconic global destinations. It offers accessible analyses of 18 famous tourist locations from the Taj Mahal to Red Square, and from the Eiffel Tower to Antarctica. Written in Berger’s friendly style, it allows students to critically examine the political, cultural and economic significance these locales and understand their importance to tourism. Study questions add more pedagogical value to the highly readable text.

Chapter 101 Introduction; Chapter 1 Studying Tourism; Chapter 2 Making a Semiotic Analysis of Tourist Icons; Chapter 3 The Taj Mahal, Agra; Chapter 4 Disneyland, California; Chapter 5 Bali: An Exotic Disneyland; Chapter 6 The Ryoan-ji Rock Garden, Kyoto; Chapter 7 The Eiffel Tower, Paris; Chapter 8 The Las Vegas Strip, Nevada; Chapter 9 St. Basil’s Cathedral in Red Square, Moscow; Chapter 10 Antarctic; Chapter 11 Luang Prabang, Laos; Chapter 12 The Guggenheim Museum, Bilbao, Spain; Chapter 13 Chichen Itza, Mexico; Chapter 14 Potala Palace, Lhasa, Tibet; Chapter 15 Masada, Israel; Chapter 16 The Great Wall of China; Chapter 17 The Great Pyramid at Giza, Egypt; Chapter 18 El Escorial, Spain; Chapter 19 Brasilia, Brazil; Chapter 20 Angkor Wat, Cambodia; Chapter 21 Coda;

Berger, Arthur Asa