The Value of Events

The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation. Value creation and measurement is often done routinely from specific perspectives such as tourism, event management, corporate marketing, or customer satisfaction. However, there exist a number of discourses on value and evaluation that have not yet received adequate attention, including the justification of governmental intervention and the costs and benefits of hosting major events. This edited book, written by an international group of academics with expertise in the relevant fields of events, tourism, sport and culture, offers new insight into events and their relationship to sustainability, social responsibility, cultural and social value. Fostering debate in the context of conceptual thinking, philosophising, multiple stakeholder perspectives and interdisciplinary approaches, it challenges the events industry, students, policy-makers and strategists with new perspectives on value, with implications for impact forecasting and assessment. This is a book for all students pursuing degrees in fields where planned events are important topics, while being of great interest to researchers, policy-makers, evaluators and organisers/managers of planned events. Within a subject in need of further attention, The Value of Events offers the most comprehensive overview of event value to date.

List of figuresList of tablesNotes oncontributors Preface1. Definitions and meanings of value Donald Getz, Tommy D. Andersson, John Armbrechtand Erik Lundberg2. The value of events and festivals in the age of austerityEmma WoodPart I Value creation of events3. Exploring consumers' value co-creation in a festival context using a socio-cultural lensSandhiya Goolaupand Lena Mossberg4. Successful event–destination collaboration through superior experience value for visitorsNina K. Prebensen5. Creating network value: the Barcelona Sónar Festival as a global events hubGreg Richardsand Alba ColomboPart II Assessing the value of events6. The Use and non-use values of events: a conceptual frameworkTommy D. Andersson, John Armbrechtand Erik Lundberg7. Event evaluation: approaches and new challengesLarry Dwyerand Peter Forsyth8. Economic valuation of events: combining methods based on revealed, stated and subjective preference dataReza Mortazaviand Tobias Heldt9. Valuing the inspirational impacts of major sports eventsGirish Ramchandani, Richard Coleman, Larissa Davies, Simon Shibliand Jerry Bingham10. Understanding the value of events for families, and the impact upon their quality of lifeRaphaela Stadlerand Allan JepsonPart III Conclusions11. A synthesis, summaries and some ontological propositionsDonald Getz, Tommy D. Andersson, John Armbrechtand Erik LundbergIndex

John Armbrecht, PhD, is Head of the Centre for Tourism and Researcher at the School of Business, Economics and Law at the University of Gothenburg, Sweden. He received his PhD in marketing and has mainly published research on experiential and non-use values within areas like cultural tourism, cultural economics and event and festival economics.Erik Lundberg, PhD, is a researcher and lecturer at the Centre for tourism in the School of Economics, Business and Law at the University of Gothenburg, Sweden. He received his PhD in 2014. In his thesis, he describes and analyses tourism and event impacts from a sustainable development perspective. He has published in journals such as Tourism Management, Scandinavian Journal of Hospitality and Tourism Management and International Journal of Event and Festival Management. Tommy D. Andersson, PhD, is Senior Professor in Tourism and Hospitality Management at the University of Gothenburg, Swedenand Professor II at Molde University College, Norway. He received his PhD in managerial economics and has been interested in economic impact analysis, event management and cost-benefit analysis. Most of his publications are in the area of event research and food tourism research.Donald Getz is Professor Emeritus, the University of Calgary, Canada, and is affiliated with Linnaeus University in Sweden. He is author of numerous articles on events, and the books Event Tourism (2013) and Event Studies (Routledge, 3rd edn,, 2016, co-authored with Stephen Page). Professor Getz acts as a management consultant to universities, cities and destinations in the fields of tourism and events, and participates in major research and development projects.