THE TRANSFORMER Principles of Making Isotype Charts

Isotype (International System of Typographic Picture Education) is a system of pictograms designed to communicate complex information in a nonverbal way. Developed in 1936 by a team of sociologists lead by Otto and Marie Neurath this process of "transforming" data into visual form has strongly influenced the fields of graphic design. The Transformer: Principles of Making Isotype Charts is the first English-language primer on Isotypethe foundation of the modern-day pictographic signals found in airports train stations highway signs and computer interfaces. Featuring illustrated examples and essays including a previously unpublished essay by Marie Neurath The Transformer is a long-overdue appreciation of an important moment in the history of visual communication.