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safko lon; brake david k. - the social media bible

THE SOCIAL MEDIA BIBLE Tactics, tools & Strategies for Business Success

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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 05/2009





Note Editore

The Social Media Bible unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Linked In, Jott, Twitter, Myspace, Flickr, Podbean and YouTube. This book will transform corporate and non-profit marketing strategies and how they use these new media to reach their desired audiences with power messages and efficiency.  The Social Media Bible is the first book in the industry to provide a comprehensive, all-in-one, resource which not only builds a functional knowledge foundation, but also provides strategies and tactics for assessing an organizations current social media potency and potential via a specially-designed SWOT analysis.  The crux of the book will rely on the extensive contributions which will be made from a list of prominent people, including a Blue Chip Advisory Panel which will include: Amanda Vega President, Vega John Pollard President Marc Canter President Pat Sullivan President Chris Heuer President Robert Scoble President Michael Gerber President David Meerman Scott   Author of The New Rules of Marketing Matt Mullenweg President Steve Zylestra President, Arizona Tech Council; Steve Gardner President, Five Star Speakers; Doug Bruhnke President, Growth Nation; Benj Arriola 2007, 2008 SEO World Champion; Dan Nienhauser P.R.I.D.E., Arizona State University; Kevin Donnellen Past Vice President, Cold Stone Creamery; Jody Gnant The Red Paper Clip, Artist; Kevin OBrien Vice President, Constant Contact; Lacey Green K/F Communications, Digg; Lucy Chung Outcast Communications, Flickr; and Paul Boisvert, Sr. Technical Content Producer, Yahoo! Through the collaborative wisdom of these contributors, who truly reflect this books audience demographics, every chapter of the book will benefit from invaluable feedback and perspective from highly recognizable people in the field.




Sommario

Introduction. Acknowledgments. Biographies Of Our Experts. Part I: Background Basics and Tactics. Chapter 1: What Is Social Media? Chapter 2: The Social Media Ecosystem. Chapter 3: Say Hello to Social Networking. Chapter 4: Everyone's a Publisher. Chapter 5: It's Not Your Father's Email. Chapter 6: The World of Web Pages. Chapter 7: The Internet Forum. Chapter 8: The Ubiquitous Blog. Chapter 9: The Wisdom of the Wiki. Chapter 10: A Picture Is Worth a Thousand Words (Photo Sharing). Chapter 11: Talking About the Podcast (Audio Create). Chapter 12: Got Audio? (Audio Sharing). Chapter 13: Watch Out for Vlogs (Video Create). Chapter 14: Got Video (Video Sharing). Chapter 15: Thumbs Up for Microblogging. Chapter 16: Live from AnywhereIt's Livecasting. Chapter 17: Virtual WorldsReal Impact. Chapter 18: Gaming the System: Virtual Gaming. Chapter 19: RSSReally Simple Syndication Made Simple . Chapter 20: Spotlight on Search (Search Engine Optimization). Chapter 21: Marketing Yourself (Search Engine Marketing). Chapter 22: The Formidable Fourth Screen (Mobile). Chapter 23: Let the Conversation Begin (Interpersonal). Part II: Tools. Chapter 24: Social Networks. Chapter 25: Publish. Chapter 26: Photo. Chapter 27: Audio. Chapter 28: Video. Chapter 29: Microblogging. Chapter 30: Livecasting. Chapter 31: Virtual Worlds. Chapter 32: Gaming. Chapter 33: Productivity Applications. Chapter 34: Aggregators. Chapter 35: RSS. Chapter 36: Search. Chapter 37: Mobile. Chapter 38: Interpersonal. Part III: Strategy. Chapter 39: The Four Pillars of Social Media Strategy. Chapter 40: Your Social Media SWOT Analysis. Chapter 41: The ACCESS Model. Chapter 42: Evaluate and Organize Existing Resources. Chapter 43: Your Implementation Plan. Index.










Altre Informazioni

ISBN:

9780470411551

Condizione: Nuovo
Pagine Arabe: 821


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