The Routledge Handbook of Destination Marketing

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Chapter 1: A critical review of destination marketingSevda Sahilli Birdir, Ali Dalgiç, Kemal BirdirChapter 2: Destination Marketing Organisations: Roles and ChallengesVanessa GB Gowreesunkar, Dr Hugues Séraphin, Alastair MorrisonChapter 3: Destination marketing researchDrita KrujaChapter 4: Marketing tourism experiencesMerve Aydogan Cifci, Gurel Cetin, Fusun Istanbullu DincerChapter 5: Entrepreneurial marketing in tourism and hospitality: how marketing practices do not follow linear or cyclic processesFrode Soelberg, Frank Lindberg, Øystein Jensen,Chapter 6: Destination marketing and destination imageSevda Sahilli Birdir, Ali Dalgic, Kemal BirdirChapter 7: Destination attachment: conceptual foundation, dimensionality, antecedents and outcomesGirish PrayagChapter 8: Service quality and marketingIbrahim YilmazChapter 9: Crisis Management and MarketingSam SarpongChapter 10: Marketing destinations to customers from diverse generationsMedet YOLALChapter 11: Marketing Destinations to Domestic TravelersShailja Sharma, Rahul Pratap Singh KauravChapter 12: Marketing destinations through events: Research on satisfaction and loyalty in festivalsMaría-Pilar Llopis-Amorós, Irene Gil-Saura, María-Eugenia Ruiz-Molina, Martina G.Gallarza-GranizoChapter 13: Senior tourism: An emerging and attractive market segment for destinationsAdela Balderas- Cejudo, George W. Leeson, Elena UrdanetaChapter 14: Value-satisfaction-loyalty chain in tourism: a case study from the hotel sectorMartina G. Gallarza, Giacomo Del Chiappa, Francisco ArteagaChapter 15: Destination Brand Potency: A Proposition FrameworkGaunette Sinclair-MaraghChapter 16: Communication strategies for building a strong destination brandMaja Šeric, Maria VernuccioChapter 17: Brand personality and destination marketingKostas AlexandrisChapter 18: Gastronomy tourism as a marketing strategy for place brandingAlbert BarredaChapter 1: Understanding Destination Branding Strategies for Hospitality and Tourism Engagement in an Intelligent Rural CommunitySamuel Adeyinka-Ojo, Vikneswaran NairChapter 20: A critical review of tourists’ behaviourUgur ÇaliskanChapter 21: Destination decision making and selection processKurtulus Karamustafa, Kenan GulluChapter 22: A critical review of consumer trends in tourism and destination marketingChristine A. Vogt, Jada LindblomChapter 23: Online Travel Information and Searching BehaviorJie Kong, Gang LiChapter 24: Revisiting Destination Loyalty: An Examination of Its AntecedentsChristina G. ChiChapter 25: Role of Tourist Emotions and its Impact on Destination MarketingSoma Sinha RoyChapter 26: Holiday or no holiday! How much power children have over their parent by choosing traveling pattern and preferred travel destination? An explorative study in Medan, IndonesiaChristie Xu & Christian KahlChapter 27: Personal values, quality of the tourism experience and destination attributes: The case of Chinese tourists in EgyptOmneya Mokhtar Yacout, Lamiaa HefnyChapter 28: corporate social responsibilty and sustainability in tourismHuong HaChapter 29: Consumers’ Environmental Attitudes and Tourism MarketingHsiangting Shatina ChenChapter 30: A review on green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions: The case of Green World Ecological FarmHung-Che WuChapter 31: Innovations in destination marketingEvrim Çeltek, Ibrahim IlhanChapter 32: Innovation in product/service development and deliveryOsman Ahmed El-Said OsmanChapter 33: Sharing economy and destination marketingAdam PawliczChapter 34: Innovative Approach to Destination MarketingMarie Chan Sun , Robin NunkooChapter 35: Impact of Internet and Technology on Tourist BehaviorAviad A Israeli, Swathi Ravichandran, Shweta SinghChapter 36: Consumer empowerment in the hospitality industryJeynakshi Ladsawu, Robin NunkooChapter 37: Evolving Destination and Business Relationships in Online Distribution Channels: Disintermediation and Re-intermediationMarios SotiriadisChapter 38: How to successfully handle online hotel reviews: practical recommendationsBeykan Çizel, Edina AjanovicChapter 39: Destination Marketing: Approaches to Improve Productivity in An Era of Technology DisruptionYinghua Huang

Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University and the Editor-in-Chief of the Journal of Hospitality Marketing & Management. His area of research includes services management, hospitality and tourism marketing, tourist behavior, travelers’ information search behavior, community support for tourism development, cross-cultural studies, consumer behavior, involvement and generational leadership. His research has been published broadly in refereed Tier I journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, International Journal of Hospitality Management, Journal of Hospitality and Tourism Research. He has also developed and designed the "Hotel Business Management Training Simulation" (http://www.hotelsimulation.com/), a virtual management training game where participants are divided into teams and assigned the task of running 500-room hotels in a competitive virtual marketplace.Christina G. Chi is an associate professor at the School of Hospitality Business Management in the Carson College of Business, Washington State University. Her area of research includes tourism marketing, travelers' behaviours, and hospitality management. She is well published in top-tier tourism/hospitality journals such as Annals of Tourism Research, Journal of Travel Research, and Tourism Management. Dr. Chi serves on the editorial boards of several hospitality/tourism journals and reviews papers regularly for top tier hospitality/tourism journals.