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boss stephen; cranford teague jason - the new web typography

The New Web Typography Create a Visual Hierarchy with Responsive Web Design

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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 12/2016
Edizione: 1° edizione





Note Editore

With a vast selection of typefaces now available, there is no excuse for using boring typography in web design. The New Web Typography: Create a Visual Hierarchy with Responsive Web Design shows you how to implement web-safe fonts to create visually appealing and multi-browser-friendly websites while encouraging you to develop designs that express your own unique typographic voice. This book discusses general principles for choosing typefaces for on-screen display and tips for creating a visual hierarchy that works on monitors, tablets, and smartphones. It shares some of the authors’ personal experiences to illustrate situations where one font would be more effective than another in giving readers an optimized experience that includes quick download times and an overall aesthetically pleasing presentation. Since good typography is good web design, font selection is a critical aspect of web design. The New Web Typography is more than a simple overview of web typography. It provides practical advice and examples that help you make good decisions in choosing fonts for web design. Key Features Demonstrates how to implement responsive web typography, with up-to-date HTML5 and CSS3 code Uses case studies and examples to enhance instruction Provides practical tips on special techniques for implementing webfonts and searching and using webfont libraries Encourages you to develop a unique typographic voice




Sommario

OverviewChoosing the Right TypefaceBuilding a Fluid Font StackType BasicsWhat Is a GlyphWhat Is a FontUnderstanding Type on the WebFind FontsSolutions for Fonts on the WebAdding Fonts to the Font StackWeb Safe FontsWebfontsInstalling Webfonts on Your ComputerThe End User License Agreements and YouWebfont Service BureausChooseTypes of TypeWhat Your Font Has to HaveWhat to Look ForCombining TypeChoosing Type ChecklistStyleConstancy in StylesStyle WeightStyling Italic and ObliqueStyling ColorType EffectsStyling Text with Borders and BackgroundsScaleUnderstand Relative and Absolute Unit TypesType Size and Line HeightType SpaceText AlignmentSpaceType Space 1IconographyWhen to Use IconsChoosing IconsResponsive IconsUsing Webfont IconsStyling Webfont IconsHierarchyDo Not Design by DefaultFrom Box to GridBody CopyNavigation and ControlsGuiding the Reader’s EyeBalancing Readability and RetentionContrasting TypeTypography at HandAppendix




Autore

Jason Cranford Teague designed the first web based magazine, Computer Mediated Communications, in 1994 and has been at the forefront of digital innovation ever since. He is the co-founder and lead creative at The Cranford Teague Group, which specializes in digital communication strategies. Learn more at www.cranfordteague.com. Stephen Boss has consulted on type projects for Fairchild, JP Morgan Chase, Bumble and bumble, and Oshkosh. His work has been featured around the world, including in several publications and as part of the Seybold's New Type Gallery exhibition, a show which travelled from New York City to England, the Royal Academy of Art in the Hague, and finally to Harvard, where it is archived. He is also in the designer database in the Klingspor Museum in Offenbach, Germany. Interested in developing typefaces with a unique vernacular, he founded Emboss Fonts in 1995.




Note Libraio

With a vast selection of typefaces now available, there is no excuse for using boring typography in web design. The New Web Typography: Create a Visual Hierarchy with Responsive Web Design shows you how to implement web-safe fonts to create visually appealing and multi-browser-friendly websites while encouraging you to develop designs that express your own unique typographic voice. This book discusses general principles for choosing typefaces for on-screen display and tips for creating a visual hierarchy that works on monitors, tablets, and smartphones. It shares some of the authors’ personal experiences to illustrate situations where one font would be more effective than another in giving readers an optimized experience that includes quick download times and an overall aesthetically pleasing presentation. Since good typography is good web design, font selection is a critical aspect of web design. The New Web Typography is more than a simple overview of web typography. It provides practical advice and examples that help you make good decisions in choosing fonts for web design.










Altre Informazioni

ISBN:

9781138781399

Condizione: Nuovo
Dimensioni: Ø 1.40 lb
Formato: Brossura
Illustration Notes:2 tables and All figures are unnumbered and in text
Pagine Arabe: 244
Pagine Romane: viii


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