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Learn about Generation Z from the perspective of a manager at a company looking to recruit and retain staff. This book provides an in-depth analysis of who makes up Gen Z, what they want, and how businesses around the world can give that to them in a way that is meaningful.
In the past, companies were not prepared for the generation of new talent called Millennials. Companies were surprised to learn that Millennials were different from those in Gen X and the Boomers. With the help of author Anthony Onesto, you will not be unprepared when working with those in Gen Z.
The New Employee Contract dives into the needs and wants of this generation of talent that has been born on the iPhone and for whom gaming is second nature. Those in GenZ believe in loyalty and social goodness, use gaming mechanisms, and expect almost real-time delivery on their expectations. The patience of this generation is very short, which explains the success of platforms such as Snapchat and TikTok.
All of this research is presented in a fun, compelling way in this book. Even if you are not working in management, you will want to understand these 74 million socially active Americans who hold $44 billion in direct buying power.
What You Will Learn
Who This Book Is For
Chief executive officers, chief people officers/HR leaders/HR departments, and leaders/managers within companies. The book is also of use to venture capitalists, those handling private equity, and investors. A third audience includes college advisors, life coaches, and career coaches.
Gen Z Are Not “Millennials on Steroids”
Chapter 2: What Shaped Gen Z?
1. Additional Technological Factors: Games & Social Media
2. Raised by Gen X
3. The Great Recession & COVID Depression
4. Peril Everywhere: Gun Violence and Climate Change
Chapter 3: What does Generation Z want?
The Climate Emergency Will Get Worse Before It Gets Better
Job Losses Via Automation Will Get Worse Before It Gets Better
So What Does Gen Z Want In A World Of Climate Uncertainty and Job Losses Through Automation?Automation’s Worst Case Scenario For Gen Z
Not Ready For Those New Jobs
Is Your Job Safe?
Chapter 4: What the hell is a 20th Century Job Anyway?
The Con of Frederick Winslow Taylor
Trickle Down Abuse
Chapter 5: What Makes a 21st Century Job?
Given Gen Z Back Their Sense of Control
The Job They Started With Won’t Be The Job They Finish With
Chapter 6: Bodies In Seats
“Scientific” Management
An Obsession With Metrics Breeds Cobras, and not the cool Karate kind
Chapter 7: The True Cost of Metric Fixation
Temp: If you’re not one yet, you will be
Chapter 8: Trends You Should Pay Attention To
1. Don’t Let Open Offices Come Back After The Pandemic
2. A Frequent Change of Jobs Within The Company
3. Rebrand “distractions”
4. Quality v Quantity5. Can Meetings Actually Be Productive?
6. Work as Play
7. Funding a UBI By Paying Your Taxes
Chapter 9: What Gen Z Will Look For
But she doesn’t even go here
I can’t get no satisfaction
Quality of Work vs. Quantity of Work
Measuring Happiness At Work
Choices we should never have to make
Chapter 10: The Road Ahead for HR Management
Culture is what you do
Putting the purpose back into the futureLead well and we will follow
Allies and Enablers of Family
In 2015 he founded Ella Adventures, a company that produces a comic book and cartoon series called Ella the Engineer. The purpose of the comic is to encourage young girls to pursue interests in Science, Technology, Engineering and Math (STEM) and Entrepreneurship. Anthony is a certified consultant in ExO (Exponential Organizations), which is part of Singularity University. He is also a board advisor to well-funded and high growth tech startups like Namely, Rolepoint, Talentrackr, and Makerspace.NYC, who have collectively raised over 100m in venture capital.
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