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rugman alan m. (curatore); verbeke alain (curatore) - the limits to globalization and the regional strategies of multinational enterprises
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The Limits to Globalization and the Regional Strategies of Multinational Enterprises

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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Gabler Verlag

Edizione: 2004





Sommario

A Transaction Cost Economics Approach Regional and Global Strategies of Japanese Firms Regional versus Global Strategy in the US Service Industries Regional Management Centers in the Asia-Pacific The Globalization Myth: The Case of China Globalization Rediscovered: The Case of Uniqueness and 'Creative Industries' Are the Largest Financial Institutions Really 'Global'? Environmental Reporting by Multinationals from the Triad




Autore

Alan Rugman is Director of the Center for International Business Education & Research and Professor of Management, Business Economics and Public Policy at the Kelley School of Business, Indiana Univ., Bloomington, USA.
Alain Verbeke is Professor of International Business Strategy, McCaig Chair in Management, Department of Strategy & Global Management, Haskayne School of Business, Faculty of Management, University of Calgary, Calgary, Canada.










Altre Informazioni

ISBN:

9783409142403

Condizione: Nuovo
Collana: mir Special Issue
Dimensioni: 216 x 140 mm
Formato: Brossura
Illustration Notes:III, 170 p.
Pagine Arabe: 170
Pagine Romane: iii


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