The Immersive Worlds Handbook Designing Theme Parks and Consumer Spaces

Scott Lukas, famed industry expert on designing themed spaces, brings you a book that focuses on the imaginative world of themed, immersive and consumer spaces. Whether or not you are involved in designing a theme park, cultural museum, shop, or other entertainment space, you will benefit from the insider tips, experiences, and techniques highlighted in this practical guide. Make your themed spaces come to life and become true, immersive worlds. The book features informative sidebars addressing possible design issues and current trends; case studies and interviews with real-world designers, and further reading suggestions. The book also includes a companion website, as well as exercises that accompany each chapter, lavish photos, illustrations, and tables.

PrefaceChapter 1: The Nature of Themed and Immersive Spaces Immersive Worlds What Is a World? Interview, Larry Tuch Aspects of Space Principles of Space Interview, David Rogers Placemaking The World and the Designer Chapter 2: Designing Effective, Immersive, and Creative Spaces Meaning Interview, Margaret J. King Inspiration Stories Design Stories Interview, Mike Leeson Chapter 3: Atmosphere, Mood, and Effective Spaces Atmosphere Theming Elements of Design Principles of Form Effective Spaces Operations Interview, Mark Wallis Chapter 4: Authenticity, Believability, Realism Taking Space Beyond the Space Authenticity Interview, Gordon Jones Into the Depth Interview, Kelly Gonzalez The Bigger Picture Chapter 5: The Guest, Experience, and Immersion Immersion The Immersive World The Guest Story and Experience Interview, Nancy Rogo Trainer Research Break Research Interview: Dave Gottwald Chapter 6: The Brand and the Senses Big Ideas The Brand Interview, Anna Klingmann Interview, Thomas Muderlak The Power of the Senses Interview, Gordon Grice Chapter 7: Material Culture, Technology, and Interactivity Material Culture Technology Interview with Bob Rogers and Carmel Lewis Movement and Flow Interactivity Interview, Mindi Lipschultz Chapter 8: Loyalty, Tradition, Change, and the Future Loyalty Tradition Interview, Henry Jenkins Change Interview, Joel Bergman Future Stories Further ReadingKey Terms

Scott Lukas is a key writer, speaker, and consultant on Themed Entertainment. He has written numerous books and articles on the subject of theme parks, shopping malls, themed spaces, video games and other contemporary consumer spaces. In the last five years, he has become a recognizable industry speaker and has provided keynote addresses and workshops in Germany, Orlando and California, including at the Themed Entertainment Association conference and Disney/ABC/Pixar events. He has been recognized with four teaching awards in his field.