The Idea Machine HOW IDEAS CAN BE PRODUCED INDUSTRIALLY

Can ideas be produced industrially? In the same way as shoes or chocolate? Or does it require flashes of inspiration from brilliant creative thinkers?

No, claims Nadja Schnetzler. In her Swiss company BrainStore, ideas are produced in the same way as products: to order and on a conveyor belt. How is it made possible? – Very simply: with the BrainStore ideas machine, an innovation model which functions on engineering principles. The author explains how ideas can be produced systematically and efficiently using this model. Numerous case studies from all over Europe and many anecdotes show the reader how they can successfully use the idea factory's tools in their own companies.

The book shows that anyone can develop good ideas – you just need to know the right methods and put together the right team!

Preface.

Parking space for ideas.

A machine produces ideas.

Briefing & KickOff.

Creating Community.

Creative Team.

IdealInterviews and Expertinterviews.

TrendScouting and NetScouting.

IdeaCity and ThinkTank.

IdeaDesign.

IdeaSelection.

IdeaManagement.

Implementation.

Parting words.

Appendix.

Further reading and Web links.

The author.

The illustrator.

Index of persons.

Index of companies and brands.

Subject index.