The IABC Handbook of Organizational Communication A Guide to Internal Communication, Public Relations, Marketing and Leadership

The International Association of Business Communicators (IABC) provides a comprehensive handbook for professionals and students in public relations, advertising, marketing, and internal communications. The book will examine each of the functional areas of organizational communication, internal communication, PR, marketing, and advertising, covering topics, such as: globalization and cross-cultural communication, new technologies and employment patterns, corporate responsibility, crisis management, research measurement and ROI, the virtual corporation, and more. Along with numerous case studies, the Handbook will also furnish an accompanying online Instructor's Guide that will provide practice chapter exercises, assessments, lesson plans, references, and other instructional materials.

Praise for The IABC Handbook of Organizational Communication

"This is an important new large–scale professional public relations reference work. It contains something for everyone in corporate communications. Its distinctive international flavor, in a rapidly globalizing business world, makes it a user?friendly reference from many cultural perspectives."
James E. Lukaszewski, ABC, APR, Fellow PRSA, chairman and president,The Lukaszewski Group Inc.

"The IABC Handbook of Organizational Communication is a truly comprehensive and didactical overview that will provide both students and practitioners with the basics of this complex management function. Contents are developed by worldwide–recognized professionals and reflect state–of–the–art knowledge of this field."
Rose–Marie Losier, managing director, Spanish Association of Communication Directors

"The IABC Handbook of Organizational Communication makes a quantum leap from its predecessor editions by broadening the scope of topics covered, bringing in the expertise of forty–six chapter contributors, and creating a book that is both textbook ready for the classroom and an excellent resource in a communicator's office."
Wilma Matthews, ABC, IABC Fellow, director of constituent relations, Arizona State University

Foreword.

Preface.

About the Authors.

PART ONE: BUSINESS COMMUNICATION IN THE EVOLVING CORPORATION.

1 Characteristics of Excellent Communication (James E. Grunig, Larissa A. Grunig).

2 The Corporate Communicator: A Senior–Level Strategist (Nick Durutta).

3 Organizational Culture (Paul M. Sanchez).

4 The Communication of Trust (Pamela Shockley–Zalabak, Kathleen Ellis).

5 Communication Ethics: Sorting Out What Is Right and Wrong (Mark P. McElreath).

PART TWO: MANAGING COMMUNICATION.

6 Strategic Approaches to Managing the Communications Function (Diane M. Gayeski).

7 Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs (Lester R. Potter).

8 Aligning Internal Employee Communication with Business Strategy (Ayelet Baron).

9 Issues Management: Linking Business and Communication Planning (George McGrath).

10 Change Communication: Twelve Questions to Ask Before Communicating Change (Carol Kinsey Goman).

11 Current Realities in Crisis Communication (Elpi O. Cuna Jr.).

12 Corporate Social Responsibility (Adine Mees).

13 Communicating for a Merger or an Acquisition (Patricia T. Whalen).

14 Managing and Communicating Cultural Diversity (Jenifer Armand–Delille).

15 Communication Counsel in Corporate Communication: The Care and Feeding of Leadership (Mark Schumann).

PART THREE: INTERNAL COMMUNICATION.

16 Internal Communication (Brad Whitworth).

17 Manager–Employee Communication (Hilary Scarlett).

18 Throwing Rocks at the Corporate Rhinoceros: The Challenges of Employee Engagement (Roger D Aprix).

19 Communicating Major Change Within the Organization (Rodney Gray, Gerard Castles).

20 Internal Communication Media (Tamara L. Gillis).

21 Internal Branding: Employer Branding (R. Alan Crozier).

PART FOUR: PUBLIC RELATIONS.

22 Public Relations Research and Planning (Don W. Stacks).

23 The CEO–Leader as Relationship Builder: Convinced But Unengaged (J. David Pincus, Stephen C. Wood).

24 Successful Media Relations (Brenda Siler).

25 Investor Relations and Financial Communication (Karen Vahouny).

26 Government Relations (Bill Carney).

27 Taking a Leadership Position in the Community: It Is About More Than Writing a Check (Mary Ann McCauley).

28 Public Relations and Ethical Conduct (Meryl David, Todd T. Hattori).

29 Measuring Public Relations Programming (Mark Weiner).

PART FIVE: MARKETING COMMUNICATION.

30 Marketing Communication Today (Lorenzo Sierra).

31 Branding and Brand Management: Integration and Innovation (Paul Mlodzik).

32 Building and Sustaining a Dynamic Corporate Reputation (Alison Rankin Frost).

33 Communication for Customer Satisfaction and Loyalty (Jeff Schmidt).

34 Measuring Marketing Communication (Merry Elrick).

PART SIX: THE FUTURE OF BUSINESS COMMUNICATION.

35 The Future of Measurement in Corporate Communication (Vicci Rodgers).

36 Navigating the Infinite Nature of Knowledge (Kellie Garrett).

37 New Values for a New Workplace (Christopher Nevill)

38 The Future of Integrated Communication (Jane Sparrow).

39 International Communication (Sylvie Testard–Ramírez).

40 The Impact of Technology on Corporate Communication (Shel Holtz).

41 The Future of Business Communication (Katherine Woodall).

Index.

Tamara L. Gillis, Ed.D., ABC, is associate professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. The IABC Research Foundation honored her with the 2004 Lifetime Foundation Friend Award.