This book supplies answers to the following fundamental questions: what resources do you need, and where will you find them? How do you pitch competitively against unknown opposition? How do you set a fee scale, and compile an accurate quote? What can you include on an invoice, and what supplies and services can you charge on? What type of work will you be expected to do? What will each type of client require from you? How do you nurture your own creativity? And, crucially, how can you make money? Also included will be hints and tips about how to manage workflow and creative resources, such as software, imagery, and type, so as to ensure the best possible compatibility with the broadest client base.
