The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals

In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers.

Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be better--but don't spend time working on the underlying skills. This book explains how to develop better, more profitable connections--as illustrated proven by some of the world's most successful professionals. Even if you're not a "people person," you can dramatically grow your business or your career through a few simple approaches to relationship-building.

The Connectors presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to:
* Stop networking and start truly connecting
* Create an avalanche of referrals and an army of happy customers
* Become a "connector," even if you've never been a "people person"
* Find your social IQ--and improve it
* Put relationship-building principles to work daily
* Focus on others and reap the rewards yourself
* Ask the right questions--and sell without selling
* Differentiate yourself through the impact you have on others

In The Connectors, Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships.

In The Connectors, author Maribeth Kuzmeski discusses great people- from entrepreneurs to sports figures to ordinary people- who prove that greatness comes not from seeking ways to help and connect to others. This book will outline various principles and motivational messages that will aid people in developing deeper connections in business and in life. In a global economy, no matter what product you make or what service you offer, some competitor somewhere can do the same thing--cheaper, faster and maybe even better. The only thing that sets you apart from them is the quality of your relationships with your clients and customers. Ironically, at the very time strong relationships have gotten so crucial, we've all but forgotten how to have them.  E-mail, Blackberries, and all the other tools of 21st century business keep us 'connected,' but only in a superficial way. Quantity has replaced quality--and busy-ness has crowded out opportunities to really know the people with whom we interact. A new book by Maribeth Kuzmeski reminds us what it means to build strong, healthy, successful relationships--and how in doing so we may achieve more than success. We may achieve greatness.

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers. Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be betterbut dont spend time working on the underlying skills. This book explains how to develop better, more profitable connectionsas illustrated proven by some of the worlds most successful professionals. Even if you're not a people person, you can dramatically grow your business or your career through a few simple approaches to relationship-building. The Connectors presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to: Stop networking and start truly connecting Create an avalanche of referrals and an army of happy customers Become a "connector," even if youve never been a "people person" Find your social IQand improve it Put relationship-building principles to work daily Focus on others and reap the rewards yourself Ask the right questionsand sell without selling Differentiate yourself through the impact you have on others In The Connectors, Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships.