The Business of Cities How Corporates and Capital are Re-urbanising our World

Globalisation requires cities to become competitive, and to do so cities must behave more like businesses. In the face of a major new phenomenon – the re-urbanisation of business – business engagement with cities has, since 2008, become more pronounced than at any point in the preceding 100 years. The Business of Cities explores these trends, discussing cities as emerging markets for firms, the re-urbanisation of business locations, the growth of "city building" as a newly globalising industry, the urbanisation of capital, cities as "test markets" for larger geographies and businesses adopting city brands and city marketing approaches. Using empirical evidence and case studies from 50 companies and cities around the world, this book offers critical insight into this new and rapidly evolving area of business and urban studies. With an experienced author team of Greg Clark, CBE, Tim Moonen and Emily Moir, this book uncovers new relationships between businesses and cities, which have much to learn from one another.

Introduction. Literature Review. PART ONE: The Re-urbanisation of Business 1. Cities – emerging markets for business 2. The re-urbanisation of business location 3. Business innovation in cities PART TWO: The Growing Business of Urban Services and City Building 4. Growth of tradable urban services and solutions 5. Businesses rebranding for city markets and consumers 6. Businesses restructuring to better serve city markets PART THREE: The New Roles of Business in City Development 7. Cities- use of business approaches and tools 8. Business and city partnerships 9. Businesses and city governance. Conclusion

Greg Clark, CBE is is an advisor and mentor for cities, business, and investment. He is the chairman of the OECD LEED Forum on Local Development and Investment Strategies, a fellow of the Metropolitan Programme and Global Cities Initiative at The Brookings Institution, a Senior Fellow of the Urban Land Institute, a board member of the London Enterprise Partnership (LEP), and London Economic Strategy Group (EDP), Chairman of the JLL Global Research Centre on Cities and of the JLL Global Research Centre on Cities, and a visiting professor at University College London. Tim Moonen is a research director on the future of cities and globalisation, and currently the Director of Intelligence at The Business of Cities. He has written extensively about global urban financing, long-term strategic planning, and comparative city competitiveness. Emily Moir is Director of Narrative at The Business of Cities Ltd. She has co-authored a broad range of publications and reports on city trends, leadership and futures for institutions including the World Bank, the Urban Land Institute and OECD.