The book contains 10 chapters looking at Chinese consumption of luxury products from different angles. Luxury sale by nationality is an angle that has not been explored, despite its obvious relevance to the industry. With a global perspective on the industry, spanning the markets of western Europe, Hong Kong, Korea and the US, the book will provide insight into the habits and preference of the Chinese luxury brand consumer through interviews with brand managers, retailers and consumers. Each chapter will act as case studies and will include illustrations and real life examples.
