THE ART DIRECTOR'S HANDBOOK OF PROFESSIONAL MAGAZINE DESIGN - 3rd EDITION Classic Techniques and Inspirational Approaches

What makes a magazine into a design classic? How can timeless ideas be incorporated into an ever-changing contemporary context? This title discusses the design challenges facing art directors today, showcasing the most successful solutions, from modern style to classic techniques.

While many books on editorial design simply illustrate great work, this book, now updated with a new chapter and revised illustrations throughout, presents a huge range of examples from an amazing collection of international magazines and uses them to illustrate the principles of classic editorial design.
With over 1,000 colour illustrations, it is an inexhaustible source of inspiration for students and professionals, and an essential and authoritative guide for anyone involved in magazine design.
Contents include:
• Theoretical Foundations
• Practical Foundations
• Covers
• Logos
• Inside Pages: Introduction to Inside Layout; How Not to Get Started; Typography; Explanatory Illustrations; Types of Page; Themes; Spine Design